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Index
Cover Page
About This eBook
Title Page
Copyright Page
Dedication
Case Studies
Contents
Figure Credits
Register Your Book
Foreword to the Second Edition
All the World’s a Stage
Preface: Show Me the Money
Introduction: The Deer in the Headlights
Fight-or-Flight
Adrenaline Rush Remedies
The Mental Method
Book Conventions
Chapter One: Actions Speak Louder Than Words
Audience Advocacy®
The Power of the Visual
Chapter Two: Creating Empathy with Your Audience
Empathy
The Science of Empathy
The Effectiveness Matrix
Chapter Three: The Butterflies in Your Stomach
Fight-or-Flight: Internal Dynamics
Fight-or-Flight: External Dynamics
Presenter Behavior/Audience Perception
The Yikes! Moment
Chapter Four: The Quest for Content
Slides
Script
Teleprompter (Also Known as Autocue)
Comfort Monitors
Advanced Technology
Five Simple Steps to Develop Your Story
Chapter Five: The Mental Method
Concentration
The Mind–Body Connection
The Mental Method
Delivering Your Message
Chapter Six: The Learning Process
Change
The Four Stages of Learning
Comfort Zone Paradox
Repetition over Time
The Yikes! Moment
The Suasive Master Skills Cycle
Chapter Seven: Speak with Your Body Language
The Historic Kennedy–Nixon Debate
External Factors/Audience Perception
Visual Dynamics
Vocal Dynamics
Putting It All Together
Chapter Eight: Control Your Cadence: The Phrase
Cadence
Complete the Arc®
Rising/Falling Inflection
Complete the Arc in Action
Chapter Nine: Control Your Cadence: The Pause
Unwords
Ten Benefits of the Pause
Speak Only to Eyes®
Phrase & PauseSM
Cadence Summary
Chapter Ten: Tools of the Trade
Position
The Presentation Checklist
Putting It All Together
Chapter Eleven: SlideSynchronization
Design/Delivery Balance
The Suasive Meta Design Concepts
Seven Steps of SlideSync Delivery
SlideSync Delivery in Action
Chapter Twelve: SlideSync Narrative
Describe
Narrative Continuity
Three Simple Steps of Continuity
Putting It All Together
Chapter Thirteen: Masters of the Game
The Great Communicator
Sir Winston Churchill
President John F. Kennedy
Reverend Martin Luther King, Jr.
Reverend Billy Graham
The Great Communicator Redux
The Great Orators: Conversation and Empathy
Coda: Ending with the Beginning
Bookends
The Master Skills in Action
The Best Compliment
Endnotes
Appendix A Video Links
Video Links
Audio Links
Acknowledgments
About the Author
Index
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