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Index
Cover Title Page Copyright Page Dedication and Acknowledgments
A Magnus Hopus
About The Authors Foreword
A History Lesson
Introduction PART ONE: Comedy Writing 101
Chapter 1: Introduction to Humor Writing
Comedy Writing’s Top Secret: Imagination Humor vs. Comedy Humorist vs. Comedian Whose Joke Is It? The Benefits of Humor Writing The Downsides of Humor Getting Started Recap
Chapter 2: Why We Laugh
The Science of Humor: The Search for Universal Answers Recap
Chapter 3: The Recipe for Humor
Target: Aiming Your Humor Hostility: Ridicruel Realism: Raise Your Sites Exaggeration: Talking Up a Storm Emotion: Burst the Bubble Surprise: Nobody Knows the Stumbles I’ve Seen Recap
PART TWO: Humor Writing Techniques
Chapter 4: POW: Play On Words
The Chemistry of Jokes POW: Play on Words Words: The Atoms of Humor Reforming: The Atom Smasher The Double Entendre: Away With Words Malaprops: An Error of Their Weighs Oxymorons: Pretty Ugly A Barrel of Pun Recap
Chapter 5: More POW: The Simple Truth and the Takeoff
The Simple Truth: The Whole Truth and Nothing But the Truth Simple-Truth Construction: It Ain’t Simple Simple-Truth Variations: More Than One Truth Simple Truths: By the Pros The Takeoff: Do Unto Others … Then Take Off Takeoff Construction: Ready, Set, Surprise Takeoff Variations: Multiple Launch Pads Takeoffs: By the Pros Recap
Chapter 6: The Next Giant Step: Reverses
The Reverse: Step Backward Reverse Construction: The Art of Surprise Reverse Variations: Working Backward with Others Reverses: By the Pros Recap
Chapter 7: Bewitched, Bothered, and Bewildered: Triples
Snap, Crackle, and Laugh: Triple the Funny Triple Construction: The Power of Three Triple Variations: Triple the Triple Triples: By The Pros Recap
Chapter 8: Realism, Exaggeration, and Shock
Exaggeration: Turning Sense into Nonsense Exaggeration Construction: Stretching Reality Exaggeration Variations: A Truly Shocking Surprise Recap
Chapter 9: Brainstorming and Editing
A Humor Writing Playroom Warm-Up Brainstorming: Listing Brainstorming: More Humor Block Beaters Editing Recap
PART THREE: Writing Humor For Specific Markets
Chapter 10: Testing, Testing, One, Two, Three: Writing Humor for Speeches
The Title: Getting ’Em into the Hall The Speaker’s Introduction: Hold On to Your Seats Introductory Remarks Speech Content: Everybody’s Entitled to My Opinion Closing Remarks: Getting Off Stage With A Standing Ovation Avoid Bombing: Speechwriting No-Nos Recap
Chapter 11: Print Humor: Columns, Articles, Greeting Cards, and Abbreviated Humor
Columns Articles Greeting Cards: Humor in the Mail Abbreviated Print Humor: Everywhere You Want to Be Recap
Chapter 12: Writing Humor for the Cloud: Social Media, Blogging, and More
Twitter: Joke’s Big Bang Or Black Hole Facebook: Like Me, Please Blogging: Read Me, Please E-Mail: You’ve Got Mail Online Dating: Pick Me, Please Recap
Chapter 13: Teach, Learn, and Laugh
A Classroom Is Not A Comedy Club Teachers Do It at the Podium: Instructional Humor Teachers Do It in Groups: Active Learning Teachers Do It in the Cloud: Online Instruction Pass, Fail, Or Laugh Recap
Chapter 14: That's a Wrap
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