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Index
Front Matter
Warning.
Praise for Your Company Sucks
Copyright
Contents
1. Your Business Woes Are Keeping You Up at Night
2. Effective Leaders Create Good Company Cultures
3. Declare War on Complacency and Incompetence
4. Where Are You in the Business Lifecycle?
5. You Don’t Have to Stay Where You Are
6. An Action Plan for Change
7. Woo Your Customers: The Power of the Thrill
8. Thrill to the Nth Degree: Learn from the Masters
9. Does Your Business Thrill? Rank Your Business on the Thrill-O-Meter
10. The Element of Surprise: Only the Unexpected Is Thrilling
11. The Power of Thrilled: Six Ways to Infuse Your Business with Jet Fuel
12. Monetize the Thrill—A Management Road Map
13. Is Your Company More Than the Sum of Its Parts?
14. If You Were Handed the Company, Chances Are You Don’t Know How to Run It
About the Author.
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