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Index
Cover image
Title page
Table of Contents
Copyright
Acknowledgments
About the author
Introduction
Who is This Book For?
Section 1: Introducing Writing for Interaction
Section 1. Introducing Writing for Interaction
Chapter 1. Introducing the Information Experience
Introduction
What is the Information Experience?
Summary
Chapter 2. Design and Development Models and Processes
Introduction
What are Design and Development Models?
Development Models
Development Model Phases and Information Experience Design
Working as a Team
Using a Team Decision Matrix
Summary
Section 2: Understanding User Needs
Section 2. Understanding User Needs
Chapter 3. Getting to Know Your Users
Introduction
Understanding Your Users
Identifying Your User Types
Business Applications and Their Users
Consumer Applications and Their Users
Summary
Chapter 4. Gathering Data about Your Users
Introduction
Gathering the User Data
Creating User Surveys
Site Visits
Focus Groups
Talking to Customer Support
Gathering Information From the Internet
Analyzing Your Data
Summary
Chapter 5. Creating Your Personas
Introduction
Creating the Task List
Categorizing User Tasks
Mapping Tasks and Categories to Target Users
Creating User Scenarios
Creating the Persona Biographies
Summary
Section 3: Designing Your Information Experience Strategy
Section 3. Designing Your Information Experience Strategy
Chapter 6. Understanding User Reading Patterns
Introduction
How Do Users Interact with Online Text?
What the Research Tells Us
Readability Scales
Summary
Chapter 7. Applying Usability Principles to Your Writing
Introduction
Understanding Your Users’ Information Needs
Understanding User Attributes
Understanding Information Attributes
Summary
Chapter 8. Creating Writing Guidelines
Introduction
What Is a Style Guide?
Defining Writing Style Guidelines
Typography Guidelines
Defining Guidelines for Each Content Type
Summary
Section 4: Creating Your Information Experience
Section 4. Creating Your Information Experience
Chapter 9. Designing Your Information Strategy
Introduction
Understanding the Workflow Phases
Creating an Information Experience Strategy
Designing the Implementation Model
Defining Rings of Quality
Putting It All Together
Summary
Chapter 10. Writing Text for Interaction
Introduction
The Four A’s of Writing
Mapping Information to the User Workflow
Finding the Right Voice
Writing the User Interface Elements
General Text Guidelines
Summary
Chapter 11. Writing for Diverse Audiences
Introduction
Writing Accessible Content
Writing for International Audiences
Summary
Section 5: Evaluation
Section 5. Evaluation
Chapter 12. Evaluating Your Information Experience
Introduction
What are You Reviewing for?
Planning Your Evaluation Strategy
Evaluation Methods
Summary
Review Check List
Final Summary
Bibliography
Index
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