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Imperial Library
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Index
Title Page
Copyright Page
Introduction
The Myths
Chapter 1. The Animal Argument
Chapter 2. The Diet Argument
Chapter 3. The Nobel Prize argument
Chapter 4. The Risk Factor Argument
Chapter 5. An Argument to Forget
Chapter 6. The Trial Argument
How to Keep A False Idea Alive
Chapter 7. How to Ignore Contradictory Evidence
Chapter 8 How to Exaggerate Insignificant Results
Chapter 9. How to Explain Away Awkward Results
Chapter 10. How to Lie Convincingly
Chapter 11. How to Ignore Alternative Explanations
Chapter 12. How to Ignore the Critics
Chapter 13. When Arguments Stop Working
Chapter 14. Industrial Tricks
Part Three
Chapter 15. The Real Cause?
Acknowledgement
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