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Introduction to the updated edition.
1. Introduction to how Google works.
2. Keyword research. The most important step of SEO.
3. On-page SEO. How to let Google know what your page is about.
4. Link building. How to rank extremely high on Google.
5. Social media & SEO.
6. Web analytics in a nutshell. How to measure your success.
7. Troubleshooting common SEO problems & how to fix them.
8. Local SEO. SEO for local businesses.
9. The New Meta: JSON-LD, Microdata, Schema.org & Facebook Open Graph.
10. Powerful SEO tools.
Bonus chapter 1: Google’s algorithm updates.
Bonus chapter 2: The quick and dirty guide to pay-per-click advertising with Google Ads.
Bonus: 50 point SEO Checklist PDF Download Instructions.
Final thoughts & tips.
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