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Index
Praise
Colophon
Title Page
Copyright
ACKNOWLEDGENMENTS
Dedication
Epigraph
Contents
INTRODUCTION
PART 1: THE WACKY WORLD OF FUND RAISING
1. What Is Fund Raising, Anyway? The ABCs of the Nonprofit World
2. Today’s Development Office: Who Does What and Why
3.The Role of the Writer: Using Words for a Cause
PART 2: WRITING THE PERFECT PROPOSAL
4.The Marriage Proposal: Asking from Strength
5. Getting Your Material Together: How to Research and Interview
6.Parts of a Proposal: Making Each Section Sing
7.After the Proposal: Thank-You Letters
PART 3: THE WRITER’S CRAFT
8.Seat of Pants to Seat of Chair : How to Get Started
9.Second Drafts and Other Saving Graces: Revising, Editing, and Editing Again
10.Other Key Craft Stuff: How to Get It Crisp, Styled, and Polished
11.The Persuasive Argument: From Angry Letters to Ads and Editorials
PART 4: CASE STATEMENTS AND OTHER BIG-MONEY MATERIALS
12.Case Statements: Striking a Noble Note
13.Newsletters: How to Write, Edit, Design, and Print
14.Writing for the Electronic Age: E-mail and the World Wide Web
PART 5:SO NOW YOU’RE ALL SET, RIGHT?
15.The Fund-Raising Writer’s Survival Kit: What to Do When Stuff Happens
THE GOTTA-GET-IT-OUT-RIGHT-NOW, HOW-LATE-IS-FEDEX-OPEN? DOWN-AND-DIRTY PROPOSAL KIT
A Philanthropist Is on Line 1:This Situation Calls for a Proposal
Figuring Out What to Include: From Notes to Outline
Writing It Right: From Introduction to Reprise
How Late Did You Say They’re Open? Proof, Package, and Out the Door
APPENDIX
A Glossary of Design and Printing Terms
Index
ABOUT THE AUTHORS
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