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Index
Cover
Title Page
Copyright Page
Dedication
Contents
Prologue: Why This Book?
1. Take the Long View
A Thought Experiment
The Typescript on the Wall
Gutenberg’s Legacy
Mass production
Advertising
Intellectual property
Accessibility
The Reformation
Scholarship
Science
Childhood
Writers, Readers, and Changing Minds
After Gutenberg, What Next?
Utopianism
Dystopianism
The human impact
2. The Web Is Not the Net
3. For the Net, Disruption Is a Feature, Not a Bug
No Central Control
Neutrality Toward Applications
First-Order Surprises
The Web
And now?
Napster: The Celestial Jukebox
A brief (well, compressed) history of digital audio
Enter MP3
Napster
Malware: Invasion of the botnets
Spam, spam, inglorious spam
The width of a band
Botnets
Second-Order Surprises
Wikipedia
Facebook
A brief history of social networking
The Facebook story
So . . . ?
4. Think Ecology, Not Just Economics
Tools for Thought
The Ecological Imperative
Case Studies in Media Ecology
Case study 1: Trent Lott and his big mouth
Case study 2: Dan Rather and the guys in pajamas
Case study 3: WikiLeaks and the powers that be
An evolving symbiosis
Hostility of the incumbents
News as an ongoing conversation
Our Evolving Media Ecosystem
Properties of a Net-centric ecosystem
Creativity 2.0
Productivity 2.0
5. Complexity Is the New Reality
Unpacking Complexity
Complexity and our media ecosystem
Number of components
Density of interconnection and interaction
Speed of change
Taking complexity seriously
6. The Network Is Now the Computer
How We Got Here
The user’s journey
The corporate journey
Living in the Cloud
For users . . .
For the computer industry . . .
For mainstream businesses . . .
For the environment . . .
And over the horizon?
7. The Web Is Evolving
Fundamentals
Vital Statistics
The Web’s Geological Eras
Web 1.0
Web 2.0
1: Harnessing collective intelligence
2: User-added value
3: Hidden wiring: RSS and APIs
4: Perpetual beta, continuous change
5: The Web as a platform
The Perils of Lexicography
After Web 2.0, What Next?
8. Copyrights and “Copywrongs”: Or, Why Our Intellectual Property Regime No Longer Makes Sense
Copying
Copyright
Property and “Intellectual Property”
Copyright vs. Technology
Read-Only Culture and Its Consequences
The Real War: The Future vs. the Past
9. Orwell vs. Huxley: The Bookends of Our Networked Future?
The Orwellian Nightmare
Huxley’s World
The tyranny of power laws
The Wu Cycle
The new moguls
The End of Generativity?
So What Does Our Networked Future Hold?
So . . . ?
Epilogue
Appendix
A Brief History of the Net
The ARPAnet
The internetworking project
The design problem and its solution
The Cerf-Kahn Surprise-Generation Machine
No central control
The end-to-end principle
Acknowledgments
Glossary
Notes
Prologue: Why This Book?
1. Take the Long View
2. The Web Is Not the Net
3. For the Net, Disruption Is a Feature, Not a Bug
4. Think Ecology, Not Just Economics
5. Complexity Is the New Reality
6. The Network Is Now the Computer
7. The Web Is Evolving
8. Copyrights and “Copywrongs”: Or, Why Our Intellectual Property Regime No Longer Makes Sense
9. Orwell vs. Huxley: The Bookends of Our Networked Future?
Appendix
Index
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