Strategy From the Outside In by Day, George S. -- Read -- Imperial Library of Trantor

Index

Part One. Seeing Outside In: Shifting Your Perspective 1 2 Part Two. Operating Outside In: The Four Customer 3 4 5 6 7 8 9 10 Part Three. Living Outside In: Bringing It All Together 11 12 13 Conclusion Notes Acknowledgments Index opportunities.10 life-cycle costs incurred by the firm are six to eight times4 and the capabilities that it needs to develop.1 flow from many locations to many destinations,13 , enjoyment.”1 for the latest in “fast fashion.”10 ber of initiatives increased.8 accounted for 61 percent of all profits from innovations.11 launched in Europe in 2006 and in the United States in 2008,24 alue-creating system. .1 right.”15 ing customers to get the most accurate assessment.6 to stores to pay their phone bills.14 accessible technical support forum (h30434.www3.hp.com/psg/), 29 average premium is 10.8 percent.7 rate brands can often maintain distinctive associations.17 erywhere. dousha 4 16 marketing must therefore permeate all areas of the enterprise.”2 pared to stores and salespeople operating under the old regime.14 improving current product performance.5 exactly customers want a product to do.”24 Abbott Laboratories, 102 V), 177 Account teams, market alignment, 241 British banks (1990s), 130–131 Adjacencies, innovation, 95–97, 116–119

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