Guerrilla Facebook Marketing by Jay Conrad Levinson -- Read -- Imperial Library of Trantor

Index

Cover Half title Title Copyright Dedication Table of Contents Acknowledgements Introduction Chapter 1: The Workings of Facebook Marketing, Guerrilla Style

Attributes of Facebook Attitudes of Guerrilla Facebook Marketers

Chapter 2: Facebook Recon

Facebook is fastest growing social media tool — ever Frequent opportunities to connect with customers Why engaging a young audience is useful Instant global reach The multiplier effect of “Like” Plenty of choice for users, plenty of work for marketers The power of apps Introducing . . . Analytic Tools

Chapter 3: Rules of Engagement

Permission marketing vs. interruption marketing Rule #1: “Permission to make contact, Sir” Rule #2: Page over Ads Rule #3: Identify what motivates fans to connect Rule #4: Follow the linear process of engagement Rule #5: The sale is no longer the end point Rule #6: Fans cannot and should not be treated equally

Chapter 4: From Ads to Apps: 25 Facebook-Specific Guerrilla Marketing Weapons

Weapon #1: Facebook Page Weapon #2: The Wall Weapon #3: News Feeds Weapon #4: Facebook Groups Weapon #5: Facebook Fan Pages Weapon #6: Facebook Apps Weapon #7: Call-To-Action Buttons Weapon #8: Customized Tabs Weapon #9: The Discussion Board Tab Weapon #10: The Review Tab Weapon #11: The Events Sharing and Invitations Tab Weapon #12: The Questions & Polls Tab Weapon #13: The Photos and Videos Sharing Tab Weapon #15: Feed Burners Weapon #16: Plug-ins Weapon #17: Promotions App Weapon #18: Moderating Forums on Facebook Weapon #19: Facebook Search Weapon #20: Facebook Places Weapon #21: Facebook Analytics Weapon #22: Facebook Ads Weapon #23: Facebook Sponsored Stories Weapon #24: Managing Friends and Fans Weapon #25: Facebook Connect

Chapter 5: Commence Battle Plan

Seven Elements for a Seven-Sentence Guerrilla marketing plan Guerrilla Marketing Calendar

Chapter 6: Dollars and Cents: Making sense of Guerrilla ROI

Link Efforts back to profit Insights from Facebook Techniques to help you keep track

Chapter 7 The Faceoff: Where do we go from here?

Moving beyond your Facebook backyard Going beyond the web Changing Times

About the Authors Guerrilla Facebook Marketing Glossary