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Index
Cover
Title Page
Copyright
Table of Contents
Chapter 1: Why this book?
Chapter 2: What is selling?
Chapter 3: Being a nice person
Chapter 4: Get organised
Chapter 5: Why questions are the answer
Chapter 6: Saying yes to nos: Handling complaints, objections and nos
Chapter 7: Benefit selling: Sell the sizzle not the bacon
Chapter 8: Structuring the sales call
Chapter 9: Getting past the gatekeeper
Chapter 10: Climbing the summit
Chapter 11: Selling for consultants
Chapter 12: Selling in a post-pandemic world
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