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Index
COVER
TITLE PAGE
COPYRIGHT
TABLE OF CONTENTS
INTRODUCTION
EARLY YEARS
Growing Up in South Africa
The Hitchhiker’s Guide to the Galaxy
Why Silicon Valley?
Education
College Dating
Choosing a Career Path
Starting an Internet Company
1995 Funding Climate
Zip2
X.com
PayPal Beginnings
LEARNING AND LOGIC
Best Teacher
Critical Thinking
First Principles Thinking
Explaining the “Why”
How to Learn
Learning Something New
Necessity of a University Degree
Dedication to Learning
Structured Learning
Inventing Solutions
The Truth
BUSINESS
Starting a Business Is Not Fun
Usefulness over Money
Profit as Motive
The Purpose of a Company
Compelling Product, Compelling Price
40 Hours a Week
Creating a Productive Environment
Staffing
Interviewing Candidates
A Good Heart Matters
“Special Forces” Approach to Firing
Choosing a CEO
CEOs and Their Technology
Are You a Good Boss?
Competitors
Encouraging Innovation
Interns
MBAs at SpaceX
The Problem with Professional Managers
Pitfalls of “Process”
Skip-Level Meetings
Meetings Philosophy
Soliciting Feedback
Why Companies Fail
Coming Close to Failure
Failure in Silicon Valley
Keys to Success
INNOVATION, TECHNOLOGY, AND THOUGHTS ABOUT THE FUTURE
Let Innovation Evolve
Importance of New Entrants
State of Innovation Today
Government and Innovation
Disruptive Change
Be Useful
Internet
AI Acceleration
OpenAI
Neural Lace
Being a Cyborg
Electric Transport
Improving Battery Technology
Autonomous Driving
Supersonic Electric Jet
Flying Cars
Hyperloop
Tunnels
Bogus Space Ventures
Space Entrepreneurs
Orbital Synchronization
Price of Interplanetary Humanity
Simulated Reality
Loss of Technology
TESLA
Master Plan
Genesis of Tesla
Money Is Not Motivation
Mistakes
World’s Worst Demo
Tesla IPO
Investors and Ideology
Stock Price
Tesla Bailout
Reality Check
Don’t Cut Corners
Building Trust
No Model Years
8-Year, Infinite Mile Warranty
Acquisition of Fremont Factory
Fire Risk
Range Transparency
Unprofitability
Deliveries versus Demand
Supply Chain Woes
On Accusations of High Attrition
Safety
Driver Responsibility
Partial Autonomy Now
Autonomous versus Manual Driving
Missing Deadlines
Creating Deadlines
Mission
Low Volume, High Price (Roadster)
Mid Volume, Less-High Price (Model S)
Mid Volume, Less-High Price (Model X)
High Volume, Affordable Price (Model 3)
Model 3 Preorders
Tesla Energy
Next Generation of Tesla Stationary Power Storage
Gigafactory
Lithium Ion Batteries
Recycling Batteries
Tesla Watch
Apple
Bioweapon Defense Mode
Ludicrous Mode
Open-Source Patents
Zero-Emission Credits
Retail Locations
Sales Philosophy
Service Philosophy
Pitfalls of Auto Dealers
Potential Auto Dealer Partnerships
Focus
1 Million Cars by 2020
ENVIRONMENTALISM AND SUSTAINABLE ENERGY
Geosciences
Climate Change
Elon Does Not Hate Hydrocarbons
Future of Oil and Gas
Transition from Fossil Fuels
Conservation
Best and Worst Cases of Delaying Transition to Sustainable Energy
De Facto Gasoline Subsidies
Carbon Tax
Carbon Tax Opponents
Solar Power
China’s Progress with Solar Panels
The Hard Part of Solar Power
SolarCity
SolarCity Acquisition
What the World Needs
What People Can Do
SPACEX
A Small Fortune
Idea for SpaceX
Mars Oasis
A Nation of Explorers
Reducing the Cost of Spaceflight
The Goal of SpaceX
Historical Context
Reasons to Make Life Multiplanetary
Success
First Order of Business
Problems with Aerospace Firms
Cost versus Reliability
Competing in Space
Competitive Advantage
Aerospace versus Commercial Suppliers
Blue Origin, Boeing, and Lockheed Partnership
Boeing versus SpaceX
Jeff Bezos in Space
Launch Day
Falcon 1
Naming Booster Stages
Simplicity
On Not Reaching Orbit
Falcon 1 Flight 4
New US Space Strategy
Importance of Pushing Forward
First Rocket Landing
RUD
Reusable Rockets
The Expense of Expendable Booster Stages
Reaction to First Vertical Landing
Reaction to First Vertical Landing at Sea
Taking SpaceX Public
Air Force EELV Block Buy
Transferring Cargo to and from ISS
Designing Space Suits
Dragon V2
Disagreements with NASA
The Improbable
A New Frontier
ENGINEERING, DESIGN, AND MANUFACTURE
Start in Engineering
Favorite Part of the Job
Engineering Is Magic
Engineers Should Have Kids
Immigration Laws
Design and Aesthetics
Achieving Perfection
Details
The Challenge of Manufacturing
Believe in Manufacturing
Model 3 Design
Building the Tesla Factory
Alien Dreadnought
Bidirectional Feedback Loop
WEALTH AND MONEY
Eggs in One Basket
Choosing a Venture Capitalist
Investing Your Own Money
Judging Achievement
Giving Away Assets
Hopes for Children
LIFE LESSONS
Enjoy Your Work
Burning Man Epiphanies
Turning Possibility into Probability
Just Be Yourself
Long-Term Grudges
Fear
Naysayers
New York Times Controversy
Critical Reviews
Physics and the Universe
Sleep
Take Risks While Young
Waiting for Godot
Work-Life Balance
Credit Where It’s Due
Trying
Convincing the Public
Stay Focused
Legacy
MILESTONES
CITATIONS
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