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Index
Cover Praise for Amanda Russell and the Influencer Code Title Page Copyright Contents Foreword by Jesse Itzler Why We Need This Book INFLUENCER MARKETING
1: Marketing is Evolving 2: The Biggest Misconceptions About Influence 3: The Four Types of Influencers
STEP ONE: ALWAYS START WITH THE END IN MIND
4: Setting SMART Goals 5: Beyond the Buzz 6: The Roles Influencers Can Play Across Your Business
STEP TWO: OBSERVE AND IDENTIFY
7: Influencing Your Customer 8: Measuring an Influencer’s Influence 9: Brand Ambassadors 101
STEP THREE: CONNECT
10: Crafting the Irresistible Influencer Opportunity 11: Making the Approach to Your Influencer 12: Defining the Relationship 13: HIIM: High Impact Influence Measurement 14: The Keys to Developing Killer Influencer Marketing Content
APPLYING THE PRINCIPLES OF INFLUENCER MARKETING
15: The Code in Action 16: The Code of Tomorrow
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