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Index
Cover
Praise for Amanda Russell and the Influencer Code
Title Page
Copyright
Contents
Foreword by Jesse Itzler
Why We Need This Book
INFLUENCER MARKETING
1: Marketing is Evolving
2: The Biggest Misconceptions About Influence
3: The Four Types of Influencers
STEP ONE: ALWAYS START WITH THE END IN MIND
4: Setting SMART Goals
5: Beyond the Buzz
6: The Roles Influencers Can Play Across Your Business
STEP TWO: OBSERVE AND IDENTIFY
7: Influencing Your Customer
8: Measuring an Influencer’s Influence
9: Brand Ambassadors 101
STEP THREE: CONNECT
10: Crafting the Irresistible Influencer Opportunity
11: Making the Approach to Your Influencer
12: Defining the Relationship
13: HIIM: High Impact Influence Measurement
14: The Keys to Developing Killer Influencer Marketing Content
APPLYING THE PRINCIPLES OF INFLUENCER MARKETING
15: The Code in Action
16: The Code of Tomorrow
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