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Imperial Library
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Index
Title page
Copyright Page
Table of Contents
Introduction: The Big, Bold Promise
Section I: Your Content GPS: How to Set Yourself Up for Content Success
Chapter 1: Define Your Content Playing Field
Chapter 2: Find an Imaginary Friend in Your Ideal Reader
Chapter 3: View Your Content as a Linchpin in the Reader Journey
Chapter 4: Position Your Brand and Content in the Online Space
Section II: The One-Hour Content Plan
Section III: Content Ideation (Coming Up with Content Ideas)
Chapter 5: How to Build Content Around Topics That Are Relevant to Your Blog’s Purpose
Chapter 6: Content Ideas to Promote Your Product and Service Offers
Chapter 7: Goal and Content: A Recipe for Success
Chapter 8: Different Types of Posts to Feed Your Content Ideas
Section IV: The Perfect Content Package
Chapter 9: Inject Content with a Powerful Brand Voice
Chapter 10: What is the Best Content Format?
Chapter 11: How to Create Smart Blog Posts That Keep Readers Hooked
Section V: Content Promotional Pathways
Chapter 12: The Five Different Promotional Pathways
Section VI: How to Manage Your Editorial Workflow
Chapter 13: Do’s and Don’ts of an Editorial Calendar
Chapter 14: Tools to Manage an Editorial Workflow
Conclusion + Next Steps
Thank You for Reading
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