Unthinking by Beckwith, Harry -- Read -- Imperial Library of Trantor

Index

Cover Image Welcome Dedication Introduction Deciding Without Thinking

THE FORCES AND THEIR SOURCES

1. Our Childhoods

I. Our Love of Play

All Play, Some Work eBay and Our Other Toys Fridays at Maine South: Forever Young

II. Our Love of Surprise

“Chasing Pavements” Up “Solsbury Hill”: How Music Gets Us Riddles & Rhymes & Theming Lines Issaquah’s Wizards of Surprise

III. Our First Love: Stories

The Story Behind 60 Minutes The Great Communicator’s Secret George Eliot’s Grandfather’s Wild Ride J. Peterman’s Fantasies The Storytellers of Stumptown The Moral of Two Stories: Nike and Scion

IV. Little Versus Big

The Moral of a Hundred Childhood Stories Underdogs in the Mist

2. Our Culture

I. Me: The Great Individualists

What Howard Hughes and 50 Cent Showed Us Getting Bonnies and Clydes to Buckle Up The Solved Mystery of the $70 Watch Our Wish to Stand Apart Tattoos, Nightsters, and Design-Us-Ourselves The Rise and Fall of Krispy Kreme The Age of Me: Talking to Us

II. We: The Great Togetherists

American Gothic, Chris Isaak, and Cast Away We Are the World Tall, Dark, and Handsome? The Lesson of American Actors The American Way: Trust None of Us But All of Us Following the Crowds over the Cliffs to the Malls: 2008–2010 The Hog’s Wonderful Tale: CAAS Panera’s Invisible Secret

III. Lovers of the Familiar

What Was in the Marshall Field’s Name? The Fall, Rise, and Fall of The Mary Tyler Moore Show How the Mop Tops Cleaned Up A Sunday with Christina Applegate How the New Gets Old: The Ocean That Stopped Roaring GM and Ford: Did Their Familiarity Breed Our Contempt?

IV. Eternal Optimists

Hello, Norma Jeane Is Irrational Exuberance in Americans’ DNA? Three Masters at Tapping Our Optimism

3. Our Eyes

I. Our Need for Beauty

Lessons from Our Keyboard Staring at a Hand Ax: Our 400,000-Year-Old Urge What Sleeping Beauty and Beauty and the Beast Taught Us

II. What Is Beautiful to Us?

The Circle and the Cube: The Shape of Beauty The New Beautiful Going with the Cognitive Flow The Masters of the New Beautiful

III. Our Eyes’ Sheer Force: Five Studies

The Curious Case of Kensington High Street Golfers in Red and Goalies in Black: How Color Changes the Game The Mustang That Was Really a Bird Vitaminwater’s Sleight of Hand The Man Who Crushed the Box

Unthinking: The Road Ahead

Summing Up The Unthinking Marketer’s Checklist Acknowledgments About the Author Acclaim for "Unthinking" Newsletters Bibliography Table of Contents Copyright Page