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Index
Introduction: The Ages of Publicness
The Prophet of Publicness: Mark Zuckerberg
Public Choices
Private Germans
The German Paradox
My Public Parts
My Private Parts
The Benefits of Publicness
Publicness …
Builds Relationships
Disarms Strangers
Enables Collaboration
Unleashes the Wisdom (and Generosity) of the Crowd
Defuses the Myth of Perfection
Neutralizes Stigmas
Grants Immortality … or at Least Credit
Organizes Us
Protects Us
A History of the Private and the Public
Fiendish kodakers
Technology Fears
The Making of the Modern Public
The Public Sphere
The Public Press
Gutenberg’s—and God’s—Gift
The Making—and Unmaking—of Mass Media
What Is Privacy?
How Do You Define Privacy?
How Do We Protect Privacy?
The Ethics of Privacy and Publicness
How Public Are We?
We Have Met the Public, and They Are Us
How Public Is Too Public?
Oversharing
The Public You
Identity and Reputation
Public Advice
The Sharing Industry
The Public Economy
Evan Williams: Blogger and Twitter
Dennis Crowley: Dodgeball and Foursquare
Philip Kaplan: Blippy
Josh Harris: We Live in Public and Wired City
The Radically Public Company
Imagine
Open-and-Shut Case Studies
By the People
Killing Secrecy
Beyond Openness
The New World
Who Will Protect Publicness?
Principles of Publicness
Acknowledgments
Notes
Bibliography
Index
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