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Index
Cover
Title Page
Copyright
Dedication
Foreword By Alexia Tsotsis
Introduction: The Pursuit of Happiness
Notes
Chapter 1: The Honeymoon: Believing that what you're doing is great and knowing nothing of what's to come
Beautifully Simple, Round One
Importing the Internet from America
The Danger in Riding Market Waves or Going Kaput
There Are Second Chances
An Ignored Idea
Boring Is Beautiful
Timing Is Everything
Notes
Chapter 2: The Salad Days: Keeping it together when things should be falling apart
Working from Home and Actually Working
Money Isn't Only in Your Bank Account; It's Also in Your Head
Startups Are Fragile
What's in a Name?
You Lose Some, You Win Some
Going Live
Making Sales Self-Service
Finding Customers When You Have No Idea Where to Find Them
Instantly Iterating the Idea
Chapter 3: Going for Broke: How to turn down money and keep your company (and your soul)
Hat in Hand
How to Ask Your Friends for Money—And Stay Friends
Eleventh-Hour Surprise
Making Irrevocable Mistakes with People Who Matter
Notes
Chapter 4: The Bubble Redux: Battling circumstances beyond your control
More Business 101: Hire People You Know!
When Things Go Wrong
Curbing Anxiety: Unexpected business advice! How to get over a fear of flying and make business travel semi-palatable
Notes
Chapter 5: The Game Is Not Over: Getting investors and getting along with your partners
Second Chances Again!
Jamaica Plain, or Things Are Not as Good as They Sound
Learning What Makes a Great VC
Fostering Your VC Relationship
Entrepreneurship Is Filled with Paranoia
Chapter 6: Coming to America: Chasing the dream—and dealing with the reality
Building the Home Team
Picking Your First Employees
Customer Support from the Inside
Customer Support Secrets
Becoming the Shiny New Thing
Settling In
Moving Again
Notes
Chapter 7: Go West: Leveraging location and upending our lives
Office Space: Real Estate Lessons Learned the Hard Way
Starting Over, Again
Scaling Snafus
Hiring: American Style
Hiring. Our Unconventional (Possibly Illegal) Hiring Checklist
Home at Last (Or Location Matters)
Chapter 8: Growing Up: Going from building a product to building a company—and messing up along the way
Onboarding Talent and Trying to Look Like a Pro
Some Tricks on How to Hire People Who Can Do What You Can't
Every Little Thing You Do Matters
Treat Customers with Love and Respect
Mo Money, Mo Problems
Sorry. We Messed Up
Chapter 9: Innocence Lost: From idealist to realist, and the uncomfortable journey in between
Shifting Your Strategy and Feeling Fine about It
Moving Up, Moving Out, Making Different Choices…
. . . And Sometimes Pissing Off Your Friends and Alienating Your Best Employees
Learning to Edit the Authentic Self
The Most Important Management Secret I Only Just Learned
Some Final Thoughts on How We Changed
Chapter 10: Going to the Show: Becoming a public company and remembering where we came from
Ignoring Conventional Wisdom
Road Warriors: How to Survive an IPO Road Show
Determining How Much You're Worth
Showtime!
The More Things Change…
Notes
Epilogue
A Few More Thoughts: It's all about relationships
Acknowledgments
About the Authors
More from Wiley
Index
End User License Agreement
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