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Index
Introduction
Chapter 1
“Business as Usual” No Longer Works
Exponential Growth
Technology Companies Rule the Day
All Companies Will Eventually Become Technology Companies
Disruption Is Everywhere
Technology: Vitamin or Virus?
An Extremely Brief History of the Internet
Competition Is Everywhere. The Playing Field Is Flat.
The Network Effect
People
Animals and Agriculture
Things
Money
Artificial Intelligence and Changing Behavior
Exponential Change Is Unstoppable
Chapter 2
Adapt, Sell Out, or Die
Surviving the Transition
1. Think Exponential, Not Linear
2. Decide Fast
3. Invest in Imagination
4. Collaborate and Partner to Enhance Innovation
5. Shorten the Time from Idea to Implementation
6. View Humans as an Asset, Not an Expense
7. Plan in Shorter Intervals
8. Create an Open-Minded Culture
Maybe Just Sell Out Then?
The Un-choice to Die
To Stay in the Game, Adapt
Chapter 3
Optimization Isn’t Enough. To Adapt You Must Transform.
Capital Is Not the Lever It Used to Be
The Days of Cheap Capital Are Numbered
Technology, Not Capital, Is the New Lever for Creating Value
The Proof of Value Is in the Valuations
What Companies Are Doing to “Adapt” Instead of Transform
Investing Through Accelerators, Incubators, and Corporate Venture-Capital Funds
Licensing Technology and Solutions
Trying to Manage In-House
Transform Your Company’s DNA
Seeing the Possibilities Can Deliver the Holy Grail
Chapter 4
Take the Right Risks
Experiments Do Not “Fail”
Making an Investment, Not a Bet
Incumbents with the Highest Fixed Costs (Risk) Need to Act Fast
Fixed Costs
The True Measure of Power
Bubble-Like Tech-Company Valuations Do Not Matter
Can You Get a Tech Multiple on Your Business?
People Really Are Your Greatest Asset . . . If You Are a Technology Company
Failure Must Be an Option
Act Like a Start-up, Even If You Are in the Oldest Industry in the World
People Want to Work for Winners
Innovation Means Winning
Imagination Is the New Capital
Think Ahead
Chapter 5
Transformation Is Simple If You Can Adjust Your Mindset
You Can Do Both—Innovate In-House and Acquire Innovation
Reinvent and Redirect Means Get Your Mindset Right
You Must Believe Before You Can Achieve
We Can and We Will
Customers Want You to Innovate for Them
Well-Executed M&A Accelerates Transformation and Value Creation
To Exponentialize Value Creation, Aim to Eliminate Risk
Technology-Company Acquisitions Do Not Have to Be Scary
Doing Technology Deals Right
Eliminating the Fears
Chapter 6
The Twelve Steps of Techquisition—The Path to Exponential Value Transformation
Chapter 7
Don’t Break Your Culture. Bend It.
Company Cultures Are Made to Bend
Acquiring Technology Companies Can Help Bend a Culture toward the Future
A Case Study in Culture Bending (and Bonding)
The Power of Teams
Benefits of Bringing in Teams for a Value Transformation
Size Doesn’t Matter
Integrate without Losing Talent
Bend Your Culture, or Prepare to Exit
Preserve (and Bend), Don’t Destroy
New Talent Can Bend Your Culture
Bend to the Future to Move the Needle
Corporate Venture-Capital Funds Do Not Bring Any Bend
The Way Forward
Chapter 8
What’s Stopping You?
Top Eleven Concerns Expressed and How to Overcome Them
1. “We will get the valuation wrong and overpay.”
2. “We can do this in-house.”
3. “We already get our inorganic innovation through our technology innovations hubs/incubator/accelerator/corporate venture-capital fund.”
4. “The technology we acquire will probably become obsolete in a few years, so why should we buy the company?”
5. “With so many technology companies to choose from, how do we find the right one to invest in or acquire?”
6. “What if the people in the tech company we acquire don’t integrate into our culture or they get recruited away, leave, and take their value with them?”
7. “We’re just not ready yet.”
8. “If I screw up the deal, I could ruin my reputation and risk my whole career.”
9. “But the big tech companies can create for us all the tech tools and applications we need.”
10. “We don’t have the cash to acquire the company we want.”
11. “Our board and shareholders will not accept dilutive deals.”
Acknowledgments
Bibliography
Glossary of Terms
Appendix
About The Author
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