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Index
Introduction Chapter 1 “Business as Usual” No Longer Works
Exponential Growth Technology Companies Rule the Day All Companies Will Eventually Become Technology Companies Disruption Is Everywhere Technology: Vitamin or Virus? An Extremely Brief History of the Internet Competition Is Everywhere. The Playing Field Is Flat. The Network Effect People Animals and Agriculture Things Money Artificial Intelligence and Changing Behavior Exponential Change Is Unstoppable
Chapter 2 Adapt, Sell Out, or Die
Surviving the Transition 1. Think Exponential, Not Linear 2. Decide Fast 3. Invest in Imagination 4. Collaborate and Partner to Enhance Innovation 5. Shorten the Time from Idea to Implementation 6. View Humans as an Asset, Not an Expense 7. Plan in Shorter Intervals 8. Create an Open-Minded Culture Maybe Just Sell Out Then? The Un-choice to Die To Stay in the Game, Adapt
Chapter 3 Optimization Isn’t Enough. To Adapt You Must Transform.
Capital Is Not the Lever It Used to Be The Days of Cheap Capital Are Numbered Technology, Not Capital, Is the New Lever for Creating Value The Proof of Value Is in the Valuations What Companies Are Doing to “Adapt” Instead of Transform Investing Through Accelerators, Incubators, and Corporate Venture-Capital Funds Licensing Technology and Solutions Trying to Manage In-House Transform Your Company’s DNA Seeing the Possibilities Can Deliver the Holy Grail
Chapter 4 Take the Right Risks
Experiments Do Not “Fail” Making an Investment, Not a Bet Incumbents with the Highest Fixed Costs (Risk) Need to Act Fast Fixed Costs The True Measure of Power Bubble-Like Tech-Company Valuations Do Not Matter Can You Get a Tech Multiple on Your Business? People Really Are Your Greatest Asset . . . If You Are a Technology Company Failure Must Be an Option Act Like a Start-up, Even If You Are in the Oldest Industry in the World People Want to Work for Winners Innovation Means Winning Imagination Is the New Capital Think Ahead
Chapter 5 Transformation Is Simple If You Can Adjust Your Mindset
You Can Do Both—Innovate In-House and Acquire Innovation Reinvent and Redirect Means Get Your Mindset Right You Must Believe Before You Can Achieve We Can and We Will Customers Want You to Innovate for Them Well-Executed M&A Accelerates Transformation and Value Creation To Exponentialize Value Creation, Aim to Eliminate Risk Technology-Company Acquisitions Do Not Have to Be Scary Doing Technology Deals Right Eliminating the Fears
Chapter 6 The Twelve Steps of Techquisition—The Path to Exponential Value Transformation Chapter 7 Don’t Break Your Culture. Bend It.
Company Cultures Are Made to Bend Acquiring Technology Companies Can Help Bend a Culture toward the Future A Case Study in Culture Bending (and Bonding) The Power of Teams Benefits of Bringing in Teams for a Value Transformation Size Doesn’t Matter Integrate without Losing Talent Bend Your Culture, or Prepare to Exit Preserve (and Bend), Don’t Destroy New Talent Can Bend Your Culture Bend to the Future to Move the Needle Corporate Venture-Capital Funds Do Not Bring Any Bend The Way Forward
Chapter 8 What’s Stopping You?
Top Eleven Concerns Expressed and How to Overcome Them
1. “We will get the valuation wrong and overpay.” 2. “We can do this in-house.” 3. “We already get our inorganic innovation through our technology innovations hubs/incubator/accelerator/corporate venture-capital fund.” 4. “The technology we acquire will probably become obsolete in a few years, so why should we buy the company?” 5. “With so many technology companies to choose from, how do we find the right one to invest in or acquire?” 6. “What if the people in the tech company we acquire don’t integrate into our culture or they get recruited away, leave, and take their value with them?” 7. “We’re just not ready yet.” 8. “If I screw up the deal, I could ruin my reputation and risk my whole career.” 9. “But the big tech companies can create for us all the tech tools and applications we need.” 10. “We don’t have the cash to acquire the company we want.” 11. “Our board and shareholders will not accept dilutive deals.”
Acknowledgments Bibliography Glossary of Terms Appendix About The Author
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