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Index
Cover Page Title Page Copyright Page Foreword Table of Contents Introduction 01 The Basics of Image Design
1.1 From Idea to Picture
The Photographer Designs Limitations of Design The Design Process The Balance of Content, Form, and Technology The Role of Image Editing
1.2 The Process of Perception
Steps of Perception Perception in the Strictest Sense Subconscious Evaluation Schematic Understanding Getting into the Picture Examining the Image Mental Processing How Photos Work Saving Images Internally
1.3 Designing Images with Purpose
Motivation Subjects Aspirations versus Reality Intentions and Goals Image Design as a Means to a Goal What You’ll Find in this Book . . . . . . And What You Won’t
02 Composition
2.1 Image Format
Aspect Ratios Landscape Format Landscape Panorama Portrait Format Portrait Panorama Square Format Creating Formats Format Limitations
2.2 Image Area
Telling Stories Showing and Not Showing Combining Subjectively The Right Perspective Field Sizes How Image Borders Work Spontaneous Framing
2.3 Cropping
Complete Representations Reducing Visual Dominance Creating Closeness Cropping Off, Not Cropping Out Location Is Everything Dividing the Background
2.4 Arranging Visual Elements
Visual Elements The Basics of Gestalt Theory The Quantity of Visual Elements Main and Secondary Elements The Golden Ratio Grid Methods Symmetry and Asymmetry Arranging the Main Element Arranging Two Elements Arranging Multiple Elements Busy Scenes
2.5 Visual Levels
Three, Two, One Level(s) Foreground Middle Ground Background Weighting
03 Shapes and Lines
3.1 Points
Appearance Anchors and Attention-Grabbers Multiple Points Distracting Points Invisible Points
3.2 Lines
Appearance Linear Composition Contained Systems of Lines Movement and Countermovement Horizontal Lines Vertical Lines Slanted and Diagonal Lines Curved Lines The Contrast of Lines
3.3 Shapes
Appearance Organic and Symbolic Shapes Geometric Shapes Circles and Ovals Triangles Rectangles, Squares, and Diamonds Stars and Crosses Shapes in a Picture Combining Shapes
3.4 Structures and Repetition
Appearance The Effects of Structures
04 Standpoint and Point of View
4.1 The Position of the Camera
Selecting a Vantage Point Proportions Arranging and Overlapping Exposure Height and Perspective Normal View Downward View Upward View
4.2 Lens Characteristics
Basics Angle of View Angle of View and Sensor Size Designing with Small Sensors Focal Length Ranges Normal Lenses Wide Angles of View Fisheye Lenses Narrow Angles of View Macro Tilt-Shift Exposures
05 Light
5.1 The Nature of Light
How Much Light? Harsh, Directed Light Soft, Diffuse Light Qualities of Natural Light Qualities of Artificial Light
5.2 The Direction of Light
Front Lighting Backlighting Sidelighting Top Lighting Bottom Lighting Undirected Light
5.3 Light Sources and Their Colors
Natural Light Artificial Light Flash Light White Balance Mixed Light
5.4 Shadows
Seeing Shadows Depicting Shadows Shadows as Subjects
5.5 Light Management
Guiding Light Diverting Attention Over- and Underexposure
06 Color and Black-and-White
6.1 The Effects of Individual Colors
The Color Wheel The Double Cone Associations and Emotions Warm and Cold Colors Color Brightness Color Saturation Color Tones and Their Effects Red Orange Yellow Yellow-Green Green Blue-Green Blue Violet Red-Violet Achromatic Colors High-Key and Low-Key Metallic Colors Neon Colors Memory Colors
6.2 Color Combinations
Harmonious Colors Discordant Colors Color Chords Musical Color Chords Contrasting Colors The Contrast of Color Itself Complementary Contrast Cold and Warm Contrast Brightness Contrast Contrast of Quality Contrast of Quantity Simultaneous, Successive, and Shimmer Contrast
6.3 Shades of Gray
Colorless Reality Converting to Black-and-White Controlling Contrast Monochrome Images and Toning
6.4 Colors in Practice
Color as the Main Element Colorful Eye-Catchers Colorful Side Elements Post-Processed Colors
07 Sharpness and Blur
7.1 Establishing Sharpness and Blur
Focusing Depth of Field The Impression of Sharpness A Hazy Blur
7.2 Designing with Sharpness and Blur
Sharp or Blurry? Depth of Field Preview Large Depth of Field Shallow Depth of Field Sharpness in Macro Photography
7.3 Movement
Shutter Speeds Camera Shake Intentional Blur Motion Blur Freezing Motion Panning with Motion Image Sequences Video
08 The Overall Effect
8.1 The Interplay of Design Elements
The Model of Visual Impact The Dimensions of Impact Analyzing Impact Attention versus Credibility The Interplay among Photos
8.2 The Effect of the Setting
Frames and Matting Image Size and Viewing Distance Presentation Medium Additional Information Thematic Context The Context of Perception
8.3 Visual Design and Language in Practice
Practicing Design Applying Image Design Purposefully The Principal Dimensions of Design Imperfection and Chance as Tools of Design Photographers and Their Visual Languages
09 Image Analysis and Evaluation
9.1 Structured Analysis and Evaluation
Focused Evaluation Image Analysis The Subject The Objective The Intended Audience The Visual Design Evaluating Balance
9.2 Applications
After Shooting Assembling a Collection of Images Self-Criticism and Continual Improvement Handling External Criticism Playing the Critic
9.3 Common Design Mistakes
Camera Shake Central Positioning Overlapping Subjects Chaotic Lines Harsh Light and Distracting Shadows Distracting Backgrounds Too Many Elements
9.4 Analysis Examples
Red Beauty To the Corner! Colorful Decay Feminine Curves Alone Together A Splash of Color at the Edge Fashion Lines Refreshing Colors Clearly Confusing Traces of Light
Online Resources
Online Resources
Notes
Notes
Thanks The Authors
About the Authors
Index
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