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Index
Cover Page
Title Page
Copyright Page
Foreword
Table of Contents
Introduction
01 The Basics of Image Design
1.1 From Idea to Picture
The Photographer Designs
Limitations of Design
The Design Process
The Balance of Content, Form, and Technology
The Role of Image Editing
1.2 The Process of Perception
Steps of Perception
Perception in the Strictest Sense
Subconscious Evaluation
Schematic Understanding
Getting into the Picture
Examining the Image
Mental Processing
How Photos Work
Saving Images Internally
1.3 Designing Images with Purpose
Motivation
Subjects
Aspirations versus Reality
Intentions and Goals
Image Design as a Means to a Goal
What You’ll Find in this Book . . .
. . . And What You Won’t
02 Composition
2.1 Image Format
Aspect Ratios
Landscape Format
Landscape Panorama
Portrait Format
Portrait Panorama
Square Format
Creating Formats
Format Limitations
2.2 Image Area
Telling Stories
Showing and Not Showing
Combining Subjectively
The Right Perspective
Field Sizes
How Image Borders Work
Spontaneous Framing
2.3 Cropping
Complete Representations
Reducing Visual Dominance
Creating Closeness
Cropping Off, Not Cropping Out
Location Is Everything
Dividing the Background
2.4 Arranging Visual Elements
Visual Elements
The Basics of Gestalt Theory
The Quantity of Visual Elements
Main and Secondary Elements
The Golden Ratio
Grid Methods
Symmetry and Asymmetry
Arranging the Main Element
Arranging Two Elements
Arranging Multiple Elements
Busy Scenes
2.5 Visual Levels
Three, Two, One Level(s)
Foreground
Middle Ground
Background
Weighting
03 Shapes and Lines
3.1 Points
Appearance
Anchors and Attention-Grabbers
Multiple Points
Distracting Points
Invisible Points
3.2 Lines
Appearance
Linear Composition
Contained Systems of Lines
Movement and Countermovement
Horizontal Lines
Vertical Lines
Slanted and Diagonal Lines
Curved Lines
The Contrast of Lines
3.3 Shapes
Appearance
Organic and Symbolic Shapes
Geometric Shapes
Circles and Ovals
Triangles
Rectangles, Squares, and Diamonds
Stars and Crosses
Shapes in a Picture
Combining Shapes
3.4 Structures and Repetition
Appearance
The Effects of Structures
04 Standpoint and Point of View
4.1 The Position of the Camera
Selecting a Vantage Point
Proportions
Arranging and Overlapping
Exposure Height and Perspective
Normal View
Downward View
Upward View
4.2 Lens Characteristics
Basics
Angle of View
Angle of View and Sensor Size
Designing with Small Sensors
Focal Length Ranges
Normal Lenses
Wide Angles of View
Fisheye Lenses
Narrow Angles of View
Macro
Tilt-Shift Exposures
05 Light
5.1 The Nature of Light
How Much Light?
Harsh, Directed Light
Soft, Diffuse Light
Qualities of Natural Light
Qualities of Artificial Light
5.2 The Direction of Light
Front Lighting
Backlighting
Sidelighting
Top Lighting
Bottom Lighting
Undirected Light
5.3 Light Sources and Their Colors
Natural Light
Artificial Light
Flash Light
White Balance
Mixed Light
5.4 Shadows
Seeing Shadows
Depicting Shadows
Shadows as Subjects
5.5 Light Management
Guiding Light
Diverting Attention
Over- and Underexposure
06 Color and Black-and-White
6.1 The Effects of Individual Colors
The Color Wheel
The Double Cone
Associations and Emotions
Warm and Cold Colors
Color Brightness
Color Saturation
Color Tones and Their Effects
Red
Orange
Yellow
Yellow-Green
Green
Blue-Green
Blue
Violet
Red-Violet
Achromatic Colors
High-Key and Low-Key
Metallic Colors
Neon Colors
Memory Colors
6.2 Color Combinations
Harmonious Colors
Discordant Colors
Color Chords
Musical Color Chords
Contrasting Colors
The Contrast of Color Itself
Complementary Contrast
Cold and Warm Contrast
Brightness Contrast
Contrast of Quality
Contrast of Quantity
Simultaneous, Successive, and Shimmer Contrast
6.3 Shades of Gray
Colorless Reality
Converting to Black-and-White
Controlling Contrast
Monochrome Images and Toning
6.4 Colors in Practice
Color as the Main Element
Colorful Eye-Catchers
Colorful Side Elements
Post-Processed Colors
07 Sharpness and Blur
7.1 Establishing Sharpness and Blur
Focusing
Depth of Field
The Impression of Sharpness
A Hazy Blur
7.2 Designing with Sharpness and Blur
Sharp or Blurry?
Depth of Field Preview
Large Depth of Field
Shallow Depth of Field
Sharpness in Macro Photography
7.3 Movement
Shutter Speeds
Camera Shake
Intentional Blur
Motion Blur
Freezing Motion
Panning with Motion
Image Sequences
Video
08 The Overall Effect
8.1 The Interplay of Design Elements
The Model of Visual Impact
The Dimensions of Impact
Analyzing Impact
Attention versus Credibility
The Interplay among Photos
8.2 The Effect of the Setting
Frames and Matting
Image Size and Viewing Distance
Presentation Medium
Additional Information
Thematic Context
The Context of Perception
8.3 Visual Design and Language in Practice
Practicing Design
Applying Image Design Purposefully
The Principal Dimensions of Design
Imperfection and Chance as Tools of Design
Photographers and Their Visual Languages
09 Image Analysis and Evaluation
9.1 Structured Analysis and Evaluation
Focused Evaluation
Image Analysis
The Subject
The Objective
The Intended Audience
The Visual Design
Evaluating Balance
9.2 Applications
After Shooting
Assembling a Collection of Images
Self-Criticism and Continual Improvement
Handling External Criticism
Playing the Critic
9.3 Common Design Mistakes
Camera Shake
Central Positioning
Overlapping Subjects
Chaotic Lines
Harsh Light and Distracting Shadows
Distracting Backgrounds
Too Many Elements
9.4 Analysis Examples
Red Beauty
To the Corner!
Colorful Decay
Feminine Curves
Alone Together
A Splash of Color at the Edge
Fashion Lines
Refreshing Colors
Clearly Confusing
Traces of Light
Online Resources
Online Resources
Notes
Notes
Thanks
The Authors
About the Authors
Index
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