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Index
SUNSET IN THE LAND OF THE RISING SUN
CONTENTS ILLUSTRATIONS PREFACE WHERE HAVE ALL THE FLOWERS GONE?
SUMMARY
FOLLOW THE YELLOW BRICK ROAD, PART 1
THE PATH TO GLOBALIZATION FOUR STAGES ON THE PATH TO GLOBALIZATION
Stage 1: Domestic focus Stage 2: Exports Stage 3: Regional focus Stage 4: Borderless global business
EXCEPTIONS TO THE RULE JAPAN BEFORE WORLD WAR II STAGE 1: DOMESTIC BIRTH AND FOCUS
Customers Competitors Employees Suppliers Regulators Shareholders
SUMMARY
FOLLOW THE YELLOW BRICK ROAD, PART 2
THE MAKINGS OF MASTER EXPORTERS
Technology and quality Labor and culture Keeping the home market to themselves
THE LUCK OF THE …. JAPANESE
Open trade with big markets Oil shock and Japanese automakers Dumb foreign competitors
THE NET EFFECT THE CRAZY 1980s SUMMARY
A BRAVE NEW WORLD
REGIONAL STAGE OF DEVELOPMENT AND GROWTH
Japanese firms’ lagging geographic expansion Tracking FDI flows The Fortune Global 500 rankings
SUMMARY OF THE CHALLENGES OF A REGIONAL APPROACH
Global stage of development and growth Role of innovation in global growth The drivers of innovation Fundamental requirements for global success
CURVE BALL
PERFORMANCE ABROAD AND TOLERANCE FOR RISK
Japanese overseas performance Tolerance for risk
THE DEATH OF JOE ISUZU SUMMARY COMMENTS
BARBARIANS AT THE GATE
GREATER USE OF HOME COUNTRY EXPATRIATE MANAGERS BY JAPANESE MNCS
Drivers of low use of local leaders
FOUR PHASES OF EXPATRIATE DEPLOYMENT
Phase 1: Send in the experts Phase 2: Look for high caliber locals Phase 3: Local success and frustration Phase 4: Best and brightest leave
THE BAMBOO CEILING CONCLUSION
WATER, WATER EVERYWHERE, BUT NOT A DROP TO DRINK
WHAT ABOUT OLDER STUDENTS? CONCLUSIONS
A TALE OF TWO CITIES
THE STORIES OF KENICHI TANAKA AND JEAN-LOUIS DESVIGNES
Tanaka at Daiei
International expansion Stagnation More challenges for Tanaka
Desvignes at Carrefour
International expansion International assignment
FINAL COMMENTS
THE INCREDIBLE SHRINKING JAPAN
LONG-TERM ECONOMIC PROSPECTS FOR JAPAN
Fertility rate Population and immigration Dependency ratio Investment rate Labor force, participation rate, and foreign workers
Foreign workers Participation rate
Technical progress and productivity Long-term economic prospects
CONCLUSION
SO WHAT ARE THE JAPANESE TO DO?
PART I: RECOMMENDATIONS FOR SENIOR JAPANESE EXECUTIVES
Become acutely aware of your own cognitive biases Race to add diversity
Use international joint ventures more creatively Use M&As wisely
Revise the policy for promotion Pour resources in developing global leaders
Define what good looks like Develop corporate people systems
PART II: ADVICE TO THE INDIVIDUAL JAPANESE MANAGER
Take charge of your own development Build your network Take the plunge Lead while you can
SUMMARY COMMENTS
A CAUTIONARY TALE
A FEW WORDS OF CAUTION FOR THE “FOLLOW JAPAN” CROWD LESSONS FOR EXPERIENCED MNCS
Building structural flexibility
Lessons from the military Lessons for business
Building diversity Investing in speedy transitions
Speeding the process Building skills in-house
FINAL COMMENTS
NOTES
CHAPTER 2 – FOLLOW THE YELLOW BRICK ROAD, PART 1 CHAPTER 3 – FOLLOW THE YELLOW BRICK ROAD, PART 2 CHAPTER 4 – A BRAVE NEW WORLD CHAPTER 5 – CURVE BALL CHAPTER 6 – BARBARIANS AT THE GATE CHAPTER 7 – WATER, WATER EVERYWHERE, BUT NOT A DROP TO DRINK CHAPTER 8 – A TALE OF TWO CITIES CHAPTER 9 – THE INCREDIBLE SHRINKING JAPAN CHAPTER 10 – SO WHAT ARE THE JAPANESE TO DO? CHAPTER 11 – A CAUTIONARY TALE
INDEX
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