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Index
Title Page
Copyright Page
Contents at a Glance
Table of Contents
About the Author
Dedication
Acknowledgments
We Want to Hear from You!
Reader Services
1. The Like Effect: The Power of Positive Marketing
2. You Can’t Tell a Facebook by Its Cover: The Case for Facebook Marketing
3. FaceFirst: How Facebook Fits Into Your Business and Other Marketing Efforts
4. FaceBucks: Five Ways Businesses Achieve Profits with Facebook
5. How Not to Fall on Your Face: Six Mistakes That Block Facebook Profitability
6. Facing the Facts: How to Continuously Get Better Results with the Five Steps of Optimization
7. Selling the Dream: Going Beyond Benefits to Arouse Your Fans’ Desire for What You Offer
8. Putting Your Best Face Forward: Setting Up Your Facebook Page to Get More Fans and Sales
9. The Face of Advertising: How to Capitalize on the Most Powerful Marketing Tool
10. FaceHook: Capturing Qualified Prospects As Fans and Group Members
11. Talking Till You’re Blue in the Face: How to Get More Likes and Comments
12. FaceMessage: Achieving Other Corporate Goals on Facebook
13. Face-alytics: Analyzing Your Facebook Results
14. FaceFluence: Turning FaceBrowsers into FaceBuyers—13 Sales and Influence Tactics
15. FaceBusiness: Seven Principles for Success
Index
Footnotes
Chapter 1
Chapter 2
Chapter 3
Chapter 4
Chapter 5
Chapter 6
Chapter 7
Chapter 9
Chapter 10
Chapter 11
Chapter 12
Chapter 13
Chapter 14
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