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Index
Cover Contents Title Copyright Dedication Preface Acknowledgments Part One: Business Analytics Best Practices
Chapter 1: Business Analytics: A Definition
What Is Business Analytics? Core Concepts and Definitions Note
Chapter 2: The Competitive Advantage of Business Analytics
Advantages of Business Analytics Challenges of Business Analytics Establishing Best Practices Notes
Part Two: The Data Scientist’s Code
Chapter 3: Designing the Approach
Think about Competencies, Not Functions Drive Outcomes, Not Insight Automate Everything Non-Value-Added Start Flexible, Become Structured Eliminate Bottlenecks Notes
Chapter 4: Creating Assets
Design Your Platform for Use, Not Purity Always Have a Plan B Know What You Are Worth Own Your Intellectual Property Minimize Custom Development
Chapter 5: Managing Information and Making Decisions
Understand Your Data It’s Better to Have Too Much Data Than Too Little Keep Things Simple Function Should Dictate Form Watch the Dynamic, Not Just the Static Note
Part Three: Practical Solutions: People and Process
Chapter 6: Driving Operational Outcomes
Augmenting Operational Systems Breaking Bottlenecks Optimizing Monitoring Processes Encouraging Innovation Notes
Chapter 7: Analytical Process Management
Coping with Information Overload Keeping Everyone Aligned Allocating Responsibilities Opening the Platform
Part Four: Practical Solutions: Systems and Assets
Chapter 8: Computational Architectures
Moving Beyond the Spreadsheet Scaling Past the PC Staying Mobile and Connected Smoothing Growth with the Cloud Notes
Chapter 9: Asset Management
Moving to Operational Analytics Measuring Value Measuring Performance Measuring Effort Note
Part Five: Practical Solutions: Data and Decision Making
Chapter 10: Information Management
Creating the Data Architecture Understanding the Data Value Chain Creating Data-Management Processes Capturing the Right Data Notes
Chapter 11: Decision-Making Structures
Linking Analytics to Value Reducing Time to Recommendation Enabling Real-Time Scoring Blending Rules with Models
Appendix: The Cheat Sheets Glossary Further Reading About the Author Index
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