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Index
Cover Title Page Copyright Dedication Contents Acknowledgments Prepare the Cabin for Takeoff Chapter 1 Unmasking the Myth Chapter 2 Softening Up the Beachhead Chapter 3 The Big Idea Chapter 4 60 Minutes … Really? Climbing Through 10,000 Feet Chapter 5 Thinking … About What? Chapter 6 Chameleon at the Top Chapter 7 Your Big Picture on the Back of an Envelope Chapter 8 What Your Customers Want … Right Now! Chapter 9 It’s Not Your Products Anymore Chapter 10 Mission-Driven Business Chapter 11 Establishing Loyalty Chapter 12 Revelation: The Answers Aren’t in the Numbers Chapter 13 The Magic of Renewal Chapter 14 Kill Your Culture Chapter 15 Eastern Versus Western Medicine for Business Chapter 16 Activity Beats Execution Chapter 17 Your Goggles for Greatness Chapter 18 Strategy and Execution Chapter 19 The Team Trap Chapter 20 To Tweet or Not to Tweet Chapter 21 Bad Goals Chapter 22 Continuous Turnaround The Captain Has Turned Off the Seatbelt Sign Chapter 23 Accelerant for Your Thinking Chapter 24 Authenticity Chapter 25 Leadership Is an “Inside Job” Chapter 26 Humility Not Hubris Chapter 27 Moments of Truth Chapter 28 Thermonuclear Influence Chapter 29 Flip the Pyramid Chapter 30 The Last to Know Chapter 31 Volunteers Versus Employees Chapter 32 Duty Versus Responsibility Chapter 33 Go for Broke Chapter 34 Your Uber Weapon—Emulation! Chapter 35 Be the Lore Touchdown Chapter 36 The “L” Word Chapter 37 Trust Index About the Author
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