The Fast Track Photographer Business Plan · Build a Successful Photography Venture From the Ground Up by Sanders, Dane -- Read -- Imperial Library of Trantor

Index

Cover Title Page Copyright Contents Foreword by David duChemin Open Me First: The Old Model’s Broke—Don’t Fix It

The New Landscape So How Do We Respond? What’s Needed Today The Creative and the Businessperson Finding Focus in the Complexity A Better Way to Think About Your Business So What Can You Expect from This Book? How Fast Is This Fast Track? How This Book Relates to Fast Track Photographer How to Use the Book Let’s Do This Thing

Section 1 - Envision Your Business

Chapter 1 - Get Clear About Vision

Living on Zoom Lead or Be Led Leading to the Right Place Be the Map Vision First, Technology Second How I Discovered My Inner Visionary Discover What’s Inside Vision Translates into Brand What’s Your Vision? Let’s Review

Chapter 2 - Forge Your Own Working Vision

Own Your “Big Idea” Keep It Personal Refine It Over Time What Promise Are You Making? The Best Always Make Good on Their Promises Vision Work—Some Rewards and Challenges Now It’s Your Turn Let It Steep Let’s Review

Chapter 3 - Marry Your Vision to the Market

A New Dance Make Your Vision Real Does Anyone Want What I’m Selling? Chase Jarvis The Jarvis Business Strategy: “To Thine Own Self Be True” Find the C Zone What Jarvis Did Right The New Approach A New Option: Ease into the Market If You’re Still Not Convinced Now It’s Your Turn What’s Next Let’s Review

Section 2 - Build Strong Foundations—Give Yourself Your Best Shot

Chapter 4 - Get Real on the Numbers: Can You Afford to Do This?

Function from Your Foundation Money Matters How Will You Charge? Living Expenses Start-up Expenses Set Financial Goals and Take Them Seriously Live Within Your Means Separate Your Business and Personal Finances Don’t Work for Nothing Now It’s Your Turn Let’s Review

Chapter 5 - Create the Right Team: Who Will Help You Make It Happen?

The Dream of Team A Rookie Mistake What About You? My Experiment with Team Scaling Do What You Do Best and Outsource the Rest But How Can I Afford It? Focus The Mark of a Great Strategic Partner WWYD? Creating a Culture Now It’s Your Turn Let’s Review

Chapter 6 - Build Systems That Work

A Vision Without a System has No Traction Build a Machine, Not a Sculpture Systemize Repeated Tasks Creating an SOP Major and Minor Operations Make a Manual or “Wiki” Automation = Free Employees Batch Processing Back Up Your Operations and Data Now It’s Your Turn Let’s Review

Section 3 - Get to Work–The Fast Track Photographer Business Cycle

Chapter 7 - Book Jobs: Make Clients Your Focus

Foundation Empowers Function Neediness Repels The Inviting Way Be an Invitation Invitation Never Stops The Magic Every Touch Point Matters Congruity Counts Connection Is What Breaks Through the Noise Connections Persist Validate the Connection Now It’s Your Turn Let’s Review

Chapter 8 - Shoot Jobs: Clear the Way for Creativity

Finally! Clear the Way for Creativity Be Prepared for Anything SOPs Are A-OK (LOL) Make the Client Experience the Core of the Shoot Now It’s Your Turn Let’s Review

Chapter 9 - Leverage Your Work: Make the Cycle Complete

Delivering the Goods Under-Promise and Over-Deliver Make Your Products the Solution The Sales Psyche Offer Products That Promote The Catch: Don’t Let Your Marketing Show Vehicles of Emotion Deliver in Ways That Forge Connections Leverage the New Media Now It’s Your Turn Let’s Review

Section 4 - Start Your Business Engine

Chapter 10 - Keep It Real by Staying Connected

“Something Changed” Stay Connected to Your Passion Stay Connected to Your Evolving Self Stay Connected to Your Business: Make Sure Your Culture Reflects You Stay Connected to Your Community Stay Connected to Your True Purpose Let’s Review

Chapter 11 - Connect the Dots: Craft Your Own Fast Track Photographer Business Plan

Start Your Engine The Plan

Step 1: Define Your Vision Step 2: Define Your Products and Services Step 3: Take Stock of Money Matters Step 4: Define Your Target Market Step 5: Reach Your Target Market Step 6: Define Your Processes for Product Delivery and Customer Service Step 7: Check Your SOPs Step 8: Make an Outsourcing Plan Step 9: Plan Your Launch

One Last Thing: Be a Work in Progress

Recommended Resources Acknowledgments Dedication