Log In
Or create an account ->
Imperial Library
Home
About
News
Upload
Forum
Help
Login/SignUp
Index
Title
Table of Contents
Copyright
About the Authors
Acknowledgements
INTRODUCTION
Part 1 – What Is Right For You?
CHAPTER 1 – Getting Started
CHAPTER 2 – The American Dream
Part 2 – Planning
CHAPTER 3 –New Business Checklist
CHAPTER 4 – How to Pick the Right Location
CHAPTER 5 – How to Negotiate Your Lease
CHAPTER 6 – Your Legal & Financial Team
CHAPTER 7 – Choosing a Business Structure
CHAPTER 8 – Setting Up Your Business Checking Account
CHAPTER 9 – Licenses & Permits to Start Your Business
CHAPTER 10 – Designing & Space-Planning Your Salon
CHAPTER 11 – Pricing Your Salon Furniture & Equipment
CHAPTER 12 – Your Retail Zone
CHAPTER 13 – Used Salon Furniture & Equipment—Getting Creative
CHAPTER 14 – Selecting the Right Architect & Contractor
CHAPTER 15 – The Construction Phase
CHAPTER 16 – Computerizing Your Salon
CHAPTER 17 – Credit Card Processing—Selecting the Right Partner
CHAPTER 18 – Choosing a Phone System for Your Salon
CHAPTER 19 – The Name Game—Why Your Business Name Is Important
CHAPTER 20 – Business Insurance—Why You Need It!
CHAPTER 21 – The Color of Money—What Color Is Your Business?
CHAPTER 22 – The Importance of Signage
Part 3 – Financing
CHAPTER 23 – Startup Expense Worksheet
CHAPTER 24 – The Money Hunt
Part 4 – Sales & Marketing
CHAPTER 25 – Choosing Beauty Products to Sell
CHAPTER 26 – Salon Menu Designed for Profit
CHAPTER 27 – Web Presence & Social Marketing
CHAPTER 28 – Effective Salon Promotions & Loyalty Programs
Part 5 – Customer Relations
CHAPTER 29 – Your Mission Statement
CHAPTER 30 – Developing the Salon Culture
CHAPTER 31 – Tipping
CHAPTER 32 – Customers Have Feelings Too
Part 6 – Hiring
CHAPTER 33 – How to Hire Quality Service Providers for Your Salon
CHAPTER 34 – The Importance of a Gatekeeper
CHAPTER 35– People Skills for Profitability—at Your Front Desk
Part 7 – Almost Open
CHAPTER 36 – The Transition—The Controversial Exit
CHAPTER 37 – The Open House
Part 8 – The Existing Salon
CHAPTER 38 – Buying an Existing Salon
CHAPTER 39 – Booth Renting
CHAPTER 40 – The Facelift—Remodeling Your Existing Salon
Part 9 – Year One & Beyond
CHAPTER 41 – Surviving the First Year—What to Expect & How to Adjust
CHAPTER 42 – Successful Retail
CHAPTER 43 – Keep It Clean
CHAPTER 44 – Going Green
CHAPTER 45 – Energy-Saving Tips
CHAPTER 46 – Design Professionals Discuss Startup Mistakes
CHAPTER 47 – Good Reasons for Moving Your Salon
CHAPTER 48 – Building Your Business to “Sell”
Part 10 – Appendices
APPENDIX 1 – Timeline
APPENDIX 2 – Glossary
Works Cited
Special Thanks
← Prev
Back
Next →
← Prev
Back
Next →