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Index
Cover Page
Title Page
Copyright page
Dedication
Contents
INTRODUCTION
PART 1 Breeding
CHAPTER 1 The Birds, the Bees, and a Camel Hair Brush
CHAPTER 2 Engineered to Perfection
PART 2 Growing
CHAPTER 3 Italian Violets and Japanese Chrysanthemums
CHAPTER 4 Acres under Glass
CHAPTER 5 How the Dutch Conquered the World
CHAPTER 6 Flowers on the Equator
PART 3 Selling
CHAPTER 7 Forbidden Flowers
CHAPTER 8 The Dutch Auction
CHAPTER 9 Florists, Supermarkets, and the Next Big Thing
EPILOGUE: Valentine’s Day
The Care and Feeding of Cut Flowers
Visiting Markets and Growers
Statistics
Notes
Selected Bibliography
Afterword
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