The End of Membership as We Know It by Sladek, Sara -- Read -- Imperial Library of Trantor

Index

Cover Contents Title Copyright Dedication Chapter 1: The Making of a Dominant Association

Looking Forward Association Must-Haves

Chapter 2: Embracing Change

Focus on the Future Making a Change

Chapter 3: Offering Better Benefits

Value Mistakes Member Benefits Formula Focus on the Future Member Benefits Matrix

Chapter 4: Furthering Your Reach

The New Recruits The Loyalists Menu Diversification

Chapter 5: Building Online Communities

Community-Building Online Mission Possible No Chapters, Only Communities Community Redefined

Chapter 6: Redefining Membership

Membership Models More Models

Chapter 7: Building a Next Century Association

A Safety Net Letting Go

Index

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