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Index
Cover
Title Page
Copyright
Foreword
Introduction
PART ONE: Organization
Chapter 1: Competitive Intelligence 2.0: A Three-Dimensional Relationship?
1.1. Introduction: From information society boom…
1.2. … to the emergence of competitive intelligence
1.3. CI perceived as a way of managing relationships
1.4. Decision-maker – watcher – information triangle: Toward a “bermudization” of actors?
1.5. Teaching companies to be “intelligent”: competitive versus competition?
1.6. Conclusion
1.7. Bibliography
Chapter 2: Management 2.0
2.1. Introduction
2.2. Competitive environment of the 21st Century
2.2.1. Competitive environment
2.2.2 Technological trends and innovations
2.2.2.1. Intensive use of Internet in mobile devices
2.2.2.2. Social trends
2.2.2.2.1. Net generation
2.2.2.2.2. The new “stronger sex”
2.2.2.3. Social and technological trends
2.3. Management 2.0: the world is flat, but organizations should be full
2.3.1. Creativity, sharing of responsibilities, and sharing of results
2.3.2. Define leadership
2.3.3. Collective and participative intelligence: employees’ involvement
2.3.3.1. W.L. Gore
2.3.3.2. SEI investments
2.3.3.3. SEMCO
2.4. Conclusion
2.5. Bibliography
Chapter 3: Sustainable Development 2.0: Seeking “The Creation of Shared Values”
3.1. Introduction
3.2. Common features of a new paradigm of 2.0 compliant organizational management
3.2.1. The characters of sustainable development applied to companies
3.2.2. The emergence of a civil society of opinion
3.3. The outlines of Sustainable Development 2.0
3.3.1. Web 2.0 helping the social impact of an enterprise
3.3.1.1. The determinants of ICT for stakeholders
3.3.1.2. Sustainable Development and Activism 2.0
3.3.2. Web 2.0 for environmental impact
3.3.2.1. The hopes of dematerialization
3.3.2.2. The relative impact of information and communication technology on the environment
3.4. Conclusion
3.5. Bibliography
Chapter 4: Corporate Education and Web 2.0
4.1. Introduction: what is corporate education?
4.2. Evolution of corporate education
4.3. Corporate Education 2.0
4.3.1. Trends, technological innovations and Corporate Education 2.0
4.3.2. Social trends and Corporate Education 2.0
4.3.3. Transformations of the competitive environment and Corporate Education 2.0
4.4. Good examples of Corporate Education 2.0
4.4.1. Toyota University: Lean learning
4.4.2. GE, Leadership, Innovation and Growth (LIG)
4.4.3. Enclos university: develop a corporate education project for an SME
4.5. Competitive Intelligence and Corporate Education 2.0
4.6. Conclusion
4.7. Bibliography
Chapter 5: Marketing 2.0
5.1. Introduction
5.2. E-marketing: a changing activity
5.3. Web Analytics: an essential discipline for an effective e-marketing piloting
5.3.1. Competitive intelligence for Web Analytics
5.3.2. Web Analytics 2.0: from the approach of Watch adapted to e-marketing to the approach of competitive intelligence adapted to e-marketing
5.3.3. Emergence of competitive intelligence tools for e-marketing piloting
5.3.3.1. Indicators of competitive intelligence for competitive audit of Website and commitment to results
5.3.3.2. Competitive intelligence tools and solutions for Web Analytics
5.3.3.2.1. User-centric solutions
5.3.3.2.2. Solutions based on site-centric solutions
5.3.3.2.3. Solutions based on service providers
5.3.3.2.4. Solutions based on search engines
5.3.3.2.5. Hybrid solutions
5.4. Conclusion
5.5. Bibliography
PART TWO: Innovation
Chapter 6: Parallax: Mindset 2.0
6.1. Introduction
6.2. Thought and action in the digital age
6.2.1. Creativity and richness of civilizations
6.2.2. Specific aspects, individual potential
6.2.3. Contributions from psychoanalysis
6.3. Talent for economic intelligence
6.3.1. Contributions of the psychological theory types on professional profile
6.3.2. Vision and experience of connectivity
6.3.2.1. The possibility of being what we see
6.3.2.2. Thoughts of the second order
6.3.3. Talent management for economic intelligence
6.4. Final considerations
6.5. Bibliography
Chapter 7: Competitive Intelligence 2.0 Tools
7.1. Introduction
7.2. The impact of 2.0 tools on the deployment of competitive intelligence in business
7.2.1. The limits of first-generation knowledge management projects
7.2.2. From Web 2.0 to Enterprise 2.0
7.2.2.1. What is Web 2.0?
7.2.2.2. Toward Enterprise 2.0
7.2.2.3. More adapted technologies?
7.2.2.3.1. More adapted to our way of “knowing”
7.2.2.3.2. Technologies for helping employees individually and collectively
7.2.3. Crowdsourcing and RSS: the two 2.0 innovations that make a difference
7.2.3.1. RSS: new “grammar” of watch on the Internet and intranets
7.2.3.2. Crowdsourcing
7.3. Typology of 2.0 technologies for competitive intelligence
7.3.1. Weblogs
7.3.1.1. Internal uses
7.3.1.2. Their uses as information sources for watch on the Internet
7.3.2. Wikis
7.3.2.1. Internal uses
7.3.2.2. Their uses as information sources for watch on the Internet
7.3.3. Social networks
7.3.3.1. Internal uses
7.3.3.2. Their uses as information sources for watch on the Internet
7.3.4. Social bookmarking services
7.3.4.1. Internal uses
7.3.4.2. Their uses as information sources for watch on the Internet
7.3.5. Micro-blogging services
7.3.5.1. Internal uses
7.3.5.2. Their uses as information sources for watch on the Internet
7.3.6. Mashups
7.3.6.1. Internal uses
7.3.6.2. Their uses as information sources for watch on the Internet
7.3.7. Personalized portals and widgets
7.3.7.1. Internal uses
7.3.7.2. Their uses as information sources for watch on the Internet
7.3.8. Summary table of 2.0 technologies for competitive intelligence according to the stages of the watch cycle
7.4. Perspectives of Competitive Intelligence 2.0
7.4.1. Audio and video watch
7.4.2. Crowdsourcing – statistical analysis and predictive modeling
7.4.3. Collaborative analysis of information
7.5. Conclusion
7.6. Bibliography
Chapter 8: Patent Information 2.0, Technology Transfer, and Resource Development
8.1. Introduction
8.2. Methodology
8.2.1. Download and analysis
8.3. International patent classification
8.4. A systematic analysis
8.5. Search strategies for establishing the initial corpus
8.6. Interpretation of results
8.7. More precise choices from selected patent
8.8. Generalization of the method
8.9. Conclusion
8.10. Bibliography
Chapter 9: Industrial Property: Competitive Weapon 2.0 (Case Study of Tenofovir)
9.1. Introduction
9.2. Current status of the subject in the international context
9.3. Research and results on Tenofovir
9.3.1. Generalities
9.3.2. Discussion of tenofovir analogs
9.3.3. Object of the invention on the patent application
9.3.4. The state of the art
9.3.4.1. Chemical analysis
9.3.4.2. Analysis of the precedence
9.4. Results
9.5. Conclusion
9.6. Bibliography
Chapter 10: Innovation, Serendipity 2.0, Filing Patents from Biomedical Literature Exploration
10.1. Introduction
10.2. The work of Don Swanson
10.2.1. Fish oil and Raynaud’s disease
10.2.2. Other assumptions by Swanson
10.2.3. Modeling Swanson’s methodology
10.2.4. Tools from the Swanson methodology
10.3. Diseases-Physiopathology-Molecules (DPM)
10.3.1. A new mode of transition
10.3.2. Non-Boolean treatment of information
10.3.3. Analysis of results
10.3.4. DPM bias
10.4. Conclusion: the place of LBD today
10.4.1. Development of drugs and LBD
10.4.2. The fate of the work of Swanson
10.5. Acknowledgments
10.6. Bibliography
Chapter 11: Processing Business News for Detecting Firms’ Global Networking Strategies
11.1. Introduction
11.2. A strong trend: Webs of transactions
11.3. Leveraging Web 2.0 for analysis of global interfirm trade
11.4. Companies: “open” but “caught in the Web”
11.4.1. Macro network: industry and market segments
11.4.2. Companies and portfolios of alliances
11.4.3. The dynamics of global competition
11.5. Conclusion
11.6. Bibliography
Chapter 12: Information Property and Liability in the 2.0?
12.1. Introduction
12.2. Information Property 2.0: questioning authors’ status
12.2.1. Information property versus 2.0
12.2.1.1. The strength of the traditional model of author’s remuneration
12.2.1.2. The apprehension of a difficult economy flows
12.2.2. Alternative licensing and contributive phenomenon
12.3. Personal information property: considering the topic in the light of 2.0
12.3.1. Hyperconnectivity and personal data
12.3.2. Hyperconnectivity before the “computer and freedoms” law
12.4. Publishing Activity 2.0: liability and information
12.4.1. The responsibility of the contributor
12.4.2. Application of host status to 2.0 applications
12.4.3. Semantic Web: the application status of search engine
12.5. Conclusion
12.6. Bibliography
PART THREE: Territory
Chapter 13: Territory and Organizational Reputation 2.0
13.1. Introduction
13.2. Communication strategies of organizations in the 2.0 concept
13.2.1. Web community and propagandist
13.2.2. Web 2.0 and influence
13.2.3. E-reputation
13.2.4. Management of communities
13.3. Promotion of the territories
13.3.1. New areas of political communication and lobbying 2.0
13.3.1.1. Obamania: the first 2.0 electoral campaign
13.3.1.2. Lobbying 2.0
13.3.2. Digital Territories 2.0: state of the art
13.3.3. The 2.0 stakes for the territories
13.3.4. Two laudable initiatives: the first regional digital social network in France and social network of the Ministry of Culture of Brazil
13.4. Conclusion
13.5. Bibliography
Chapter 14: Triple Helix and Territorial Intelligence 2.0
14.1. Evolution in the 2.0 world
14.2. Knowledge, innovation, and development
14.3. The ST&I systems for Brazilian intelligence
14.3.1. Lattes System
14.3.2. Directory of research groups
14.3.3. Potential of systems for strategic cooperation
14.4. Innovation Portal, the observatory for strategic intelligence
14.4.1. Foundations of Innovation Portal
14.4.2. Actors of Innovation Portal
14.4.3. Information sources
14.4.4. Governance structure of the Innovation Portal for strategic intelligence
14.5. The strategic intelligence system of the Innovation Portal (SISIP): a tool for the Brazilian government
14.5.1. Planning and coordination stage
14.5.2. Decision-makers and scope of observation of SISIP
14.5.3. Critical success factors (CSF)
14.5.4. Collection and compilation stage
14.5.5. Processing and storage stage
14.5.6. Analysis stage
14.5.7. Dissemination and usage tracking
14.6. Conclusion
14.7. Bibliography
Chapter 15: Regional Development 2.0
15.1. Introduction
15.2. Definition of Competitive Intelligence
15.3. Innovation
15.3.1. Strong signals
15.3.2. The mechanism of innovation
15.3.3. The support of innovation
15.4. An introductory example: South Korea
15.5. Other examples of cluster development
15.5.1. Malaysia
15.5.2. Thailand
15.6. The “pre-clustering” in developing countries
15.6.1. Example of Sri Lanka
15.6.2. Example of Indonesia
15.7. Conclusion
15.8. Bibliography
Chapter 16: Government Strategies of Territorial Intelligence 2.0: Support to SMEs-TPE
16.1. Introduction
16.2. Elements of the 2.0 concept applied to the TIN network
16.2.1. Context of cooperation and participation in infrastructure development
16.2.1.1. Coordination and mobilization units
16.2.1.2. Content providers centers
16.2.1.3. Sponsoring and supporting institutions
16.2.1.4. Strategic partnerships
16.2.1.5. Coordination and management committee
16.2.1.6. Central management and supervision unit
16.2.1.7. Users
16.2.1.8. Providers of data communication services
16.2.2. Social movements for the inclusion of other segments
16.2.3. Application 2.0 in information and training
16.2.4. Perpetual beta in management and coordination
16.2.5. Long tail: the real users of the TIN network
16.3. Social and economic impact of the TIN network: some indicators
16.3.1. Telecenters in remote areas
16.3.2. Telecenters in electronic commerce
16.4. Telecenters and competitive intelligence: the future of Innovation 2.0
16.5. Bibliography
Chapter 17: University: Catalyst for the Implementation of Competitive Intelligence 2.0 in Africa (Case Study of Nigeria)
17.1. Introduction
17.2. Genesis of the introduction of EI in Nigeria
17.2.1. Implementation of a collaborative strategy
17.2.2. Building on existing structures
17.2.2.1. University structures
17.2.2.2. National ministerial bodies
17.2.2.3. Agencies and international policies
17.3. Participation in international projects
17.3.1. Toward the creation of a research institute in SIS-EI
17.3.2. Support of the Nigerian diasporas in France
17.4. Economic intelligence: a developmental perspective for Nigeria
17.4.1. Bridging the digital divide, a development challenge
17.4.2. Toward a redefinition of competitive intelligence?
17.5. Bibliography
List of Authors
Index
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