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Index
Cover Title Page Copyright Praise For This Book! Dedication Acknowledgments Epigraph Contents Foreword: Foreword by Dr. Ed Brenegar Preface Intro Part I: The Foundation
Rule 1: Rules Are Meant to Be Broken Rule 2: Confidence Is Key to Sales Rule 3: Target the Right Client Rule 4: Know Your Value Rule 5: Build Relationships Rule 6: Plan Your Success Rule 7: Learn to Serve Rule 8: Be Prepared to Go the Distance Rule 9: Expand Your Brand Rule 10: Become a Master Networker Rule 11: Create a Communication Line Rule 12: Add Value Immediately
Part II: The Call
Rule 13: Follow the Steps to Set an Appointment Rule 14: A Sales Call Is a Privilege Rule 15: Do Your Homework Rule 16: Define Your Purpose Rule 17: Ask Great Questions Rule 18: Create a Valuable Support Statement Rule 19: Deliver a Strong Close Rule 20: Master the Art of Listening Rule 21: Learn Your Style Rule 22: Solve the Right Problems Rule 23: Know Your Competition Rule 24: Develop a Passionate Attitude Rule 25: Open the Door to Opportunity Rule 26: Stop Making Cold Calls Rule 27: Structure a Series of Small Calls
Part III: The Follow-Up
Rule 28: Be Patiently Persistent Rule 29: Be Visible Rule 30: Make It Easy Rule 31: Learn to Love Accountability Rule 32: Sell to Your Existing Clients Rule 33: Work Your Sales Funnel Rule 34: Believe That You're an Expert Rule 35: Get Back on the Horse Rule 36: Learn to Embrace the Power of Focus Rule 37: Focus on Goals Rule 38: Know When to Walk Away Rule 39: Invest in Yourself Rule 40: Take the Leap Rule 41: Have Fun! Rule 42: These Are My Rules. What Are Yours?
Appendix A: Bonus Rules Appendix B: Sales Funnel Appendix C: Resources Author: About the Author Your Rules: 42 Rules Program Books: Other Happy About Books
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