Log In
Or create an account ->
Imperial Library
Home
About
News
Upload
Forum
Help
Login/SignUp
Index
DEDICATION
SPECIAL THANKS
CONTENTS
CHAPTER ONE: SET YOUR GOAL
DEFINING YOUR GOAL
Commit 100 Percent to the Goal
State Your Goal in Writing
Create a Business Timeline
DO NOT BE AFRAID TO TAKE ACTION
Tell Everyone You Know
Do Not Forget Your Plan
CHAPTER TWO: TARGET YOUR MARKET
IDENTIFYING THE PRODUCT
DEFINING YOUR CLIENT
BEGINNING YOUR PROMOTIONS
High Volume, Low Budget
Low Volume, High Budget
Combination Volume and Budget
CHAPTER THREE: EFFECTIVE ADVERTISING
NETWORKING
Introduce Yourself to Other Wedding Vendors
List Vendors You Aspire to Work With
Join an Organization
Find a Mentor
Follow Up with the People You Meet
Keep a Positive Attitude
SUCCESSFUL ONLINE MARKETING
Purpose
Identity
Essence
Creation
Enlighten
BRIDAL SHOWS
Booth Selection
Design and Décor
Method of Marketing
PUBLICATION ADVERTISING
STOCK PHOTOGRAPHY
CHAPTER FOUR: INTERVIEW WITH INTEGRITY
APPEARANCE
QUALIFICATIONS
COMMUNICATION SKILLS
Listening
Speaking
Dependability
Critical Thinking Skills
THE INTERVIEWING PROCESS
Step 1: The Tour
Step 2: The Consultation
Step 3: Consultation Questionnaire
Step 4: The Interviewing Packet
Step 5: The Close
CUSTOMER SERVICE SAVVY
CHAPTER FIVE: WORK FULL CIRCLE
PHOTOGRAPHIC STYLE
PHOTO OPPORTUNITIES
CEREMONY ETIQUETTE
PRIVATE TIME
Benefits
Disadvantages
ENGAGEMENT SESSIONS
CHAPTER SIX: COMPLETE THE CYCLE
ALBUM DESIGN PROOFING
Local Clients
Out-of-Town Clients
THE ALBUM DESIGN PROCESS
Benefits of Selling Storytelling Album Sets
TRIAL CLOSES
FOCUS ON FRAMES
Selling Points
Pricing
Frame Promotions
ONLINE ORDERING
PUBLICITY=PROFITS
TEAMWORK
Employee Guidelines
CHAPTER SEVEN: FINAL THOUGHTS
ABOUT THE AUTHORS
INDEX
← Prev
Back
Next →
← Prev
Back
Next →