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Index
Introduction
There Are Many Opportunities for Doing Good Work in New Ways Defining “Public” and “Audience,” and the Special Case of the New York Times Organization
Journalists
What Social Media Does Better: Amateurs What Social Media Does Better: Crowds What Machines Do Better What Journalists Do Better What Does a Journalist Need to Know? The “Soft Skills” of Journalism Hard Skills Hamster Wheels and the Flat Earth News How Will a Journalist’s Work Change?
Institutions
What Are Institutions, Anyway? Why Institutions Matter News, Bureaucracies and Beats Recommendation: Form Partnerships The Dilemma of Institutional Change Recommendation: Manage the Internet’s Technological Demands Recommendation: Be Able to Override Your CMS Recommendation: Embrace Transparency Why Engage in Journalistic Work? Motivation and Institutional Impact Information and Impact (or, What Is Journalism For?) Recommendation: Create “Startup Guides” Recommendation: Rethink How to Deploy Funding Recommendation: Assess and Value Impact What New News Institutions Will Look Like Conclusion: Journalism, Institutions and Democracy
Ecosystem
Ecosystems and Control Post-Industrial Ecosystem News as an Import-Export Business Recommendation: Get Good at Working with Partners Recommendation: Figure Out How to Use Work Systematized by Others Self-definition as Competitive Advantage Recommendation: Always Link to Source Materials Recommendation: Give Up on Trying to Keep Brand Imprimatur while Hollowing Out Product Recommendation: Demand that Businesses and Governments Release Their Data Cleanly Recommendation: Recognize and Reward Collaboration
Conclusion
Tectonic Shifts What Should Journalists Do? What Should Legacy News Organizations Do in This Environment? What Should New News Organizations Do? The End of Solidarity
Methods Used in This Report Acknowledgments
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