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Index
Praise Title Page Copyright Page Foreword Acknowledgements Warning ■ DON’T PANIC! Introduction ■ SO WHY THE SECOND EDITION? ■ WHAT’S DIFFERENT ABOUT THIS BOOK? ■ YOUR FAST LANE TO SUCCESS ■ HOW THE BOOK IS SET UP ■ WHAT’S IN IT FOR YOU ■ WELCOME TO YOUR FUTURE Chapter 1 - Why You Need to Become a Guerrilla Job Hunter ■ THE NEW GLOBAL THEATER ■ WHY YOU NEED TO BE A GUERRILLA ■ OFFSHORING AND AMERICA’S FUTURE AS A GLOBAL INNOVATOR ■ SKILLS THAT WON’T BE OFFSHORED ■ JOBS THAT WON’T BE OFFSHORED ■ YOUR SIX CAREERS ■ GUERRILLA MARKETING IS THE KEY TO YOUR SUCCESS Part I - Your Guerrilla Mind Chapter 2 - Personal Branding Guerrilla Style ■ “YOU INC.”—YOUR PERSONAL BRAND ■ EFFECTIVE BRANDING IS ABOUT SELLING WHAT MATTERS ■ ATTITUDE CHECK ■ HOW TO STAY MOTIVATED ■ THE MOST COMMON CAUSES OF FAILURE AND HOW TO AVOID THEM ■ THE MOST POWERFUL WAY TO CHANGE YOUR RESULTS ■ THE THREE RS OF SUCCESSFUL JOB HUNTING Chapter 3 - Your Guerrilla Job-Hunting Strategy ■ WHY YOU NEED A PERSONAL MARKETING STRATEGY ■ SKILLS EMPLOYERS BUY ■ THE HIDDEN JOB MARKET AND WHY IT IS HIDING ■ OTHER SOURCES OF INFORMATION ■ STRATEGIC TWISTS ON TRADITIONAL STRATEGIES ■ MAKE TECHNOLOGY WORK FOR YOU ■ PROMOTE YOURSELF ■ LOGISTICS—BUILDING YOUR WAR ROOM ■ MANAGING YOUR SCHEDULE AND PLANNING YOUR WORK ■ THE GOLDEN SELLING HOUR(S) Chapter 4 - Your Research Plan ■ YOUR RESEARCH BUDGET ■ A GUERRILLA RESEARCH ALTERNATIVE ■ FINDING LISTS OF PROSPECTS ■ STUFF THE CIA WOULD RATHER YOU DIDN’T KNOW Part II - Weapons That Make You a Guerrilla Chapter 5 - Resume Writing and Cover Letter Boot Camp ■ WHY YOUR RESUME MAY BE OVERLOOKED ■ ALL RESUMES ARE NOT CREATED EQUAL ■ STANDARD AND EXTREME GUERRILLA RESUMES ■ GRAPHICS THAT ADD PUNCH TO YOUR RESUME ■ GUERRILLA PROOFREADING CHECKLIST ■ SELLING YOUR VALUE-ADDED ADVANTAGES ■ THE ONLY COVER LETTER YOU WILL EVER NEED ■ HOW TO ASK FOR THE INTERVIEW IN YOUR LETTER ■ BONUS! ONE UNUSUAL WAY TO END YOUR GUERRILLA COVER LETTER Chapter 6 - Twenty-First Century Digital Weapons ■ DIGITAL BREAD CRUMBS: THE MAGIC OF SEARCH ENGINE TECHNOLOGY ■ BEING EASY TO FIND ■ DIGGING INTO THE WEB TO GET TO HIRING MANAGERS ■ YOUR PUBLIC RELATIONS STRATEGY—PUBLIC RELATIONS IS NOT JUST FOR PRODUCTS ■ NINE WAYS TO GET OTHERS TO SPREAD THE WORD ■ HOW TO INTRODUCE YOURSELF WITH A SOUND BITE ■ WRITE AND PUBLISH Chapter 7 - Recruiternomics 2.0 ■ RECRUITERNOMICS 101 ■ RESOURCES Part III - Tactics That Make You a Guerrilla Chapter 8 - Guerrilla Networking ■ GUERRILLA NETWORKING ■ HOW TO NETWORK LIKE A HEADHUNTER ■ USING GOOGLE FOR LEADS ■ TARGETING REFERRALS USING SOCIAL NETWORKS ■ MY PERSONAL EXPERIENCE WITH THE POWER OF NETWORKING ■ WHERE ELSE TO NETWORK ONLINE ■ SELECT TWISTS ON TRADITIONAL NETWORKING ■ THE KITCHEN SINK APPROACH Chapter 9 - Fearless Warm Calling ■ FIRST CONTACT ■ YOUR ALTERNATIVE Chapter 10 - Creative Ways to Find a Job ■ BECOME THE EXPERT ■ WRITE A WHITE PAPER—FOCUS ON A HOT TOPIC ■ USE “THANK-YOU” NOTE ENVELOPES ■ SEND HALF OF YOUR RESUME ■ SEND A LETTER STATING YOU ARE OVERQUALIFIED ■ E-MAIL CHAIN LETTER ■ PRESS KIT ■ SEND ARTICLES AS A FOLLOW UP AFTER AN INTERVIEW ■ DISTRIBUTE A BOOKLET ■ CALL HUMAN RESOURCES ■ WRITE A CASE STUDY ■ PREPARE A COMPETITIVE ANALYSIS ■ CLASSIFIED ADS ■ WRITE A BROCHURE ■ CONSULTANT LETTER ■ TEMP TO PERM ■ AUDITION ■ DON’T TRY THIS AT HOME Part IV - Your Guerrilla Job-Hunting Campaign Chapter 11 - 3 Sample Campaigns ■ EXAMPLE 1: TOM WEISHAAR ■ EXAMPLE 2: ALLAN PLACE ■ EXAMPLE 3: CHELSEA TEGAN ■ SUMMARY Chapter 12 - Hand-to-Hand Combat ■ BUILD YOUR STRATEGY AROUND THE EMPLOYER’S EXPECTATIONS ■ THE INTERVIEW MINEFIELD ■ HOW TO ANSWER QUESTIONS ■ DRESS FOR EXCELLENCE ■ HOW TO RECRUIT AN INSIDE ADVOCATE ■ THE ABSOLUTE LAST THING YOU DO BEFORE BED ■ GAME DAY ■ THE SCIENCE OF BODY LANGUAGE ■ YOUR GUERRILLA INTERVIEW STRATEGY ■ TAKING CHARGE OF THE INTERVIEW ■ HOW TO ASK FOR THE JOB ■ CONCLUDING THE MEETING ■ HOW TO HANDLE MONEY ■ SECOND AND THIRD INTERVIEWS Chapter 13 - Negotiating the Deal ■ PROJECT A WINNING ATTITUDE ■ PREPARING FOR THE OFFER AND NEGOTIATIONS ■ NEGOTIATE YOUR POWER BEFORE YOUR PAY ■ YOUR STRATEGY ■ THE PSYCHOLOGY OF THE DEAL ■ BREAKING AN IMPASSE ■ NAVIGATING THE GAUNTLET ■ BODY LANGUAGE ■ ASK FOR A LITTLE—GET A LOT ■ NEGOTIATE WITH THE FINAL DECISION MAKER ■ CLOSING THE OFFER ■ HOW TO KILL YOUR DEAL ■ HOW TO MAXIMIZE YOUR DEAL ■ URBAN MYTHS ■ SUMMARY Chapter 14 - Ready Aye Ready Bonuses Appendix 1 - Call Logs Appendix 2 - eXtreme Makeover Resume Samples Appendix 3 - Compensation Checklist About the Authors Index Free Job-Search Resources
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