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Index
Title Page
Dedication
PROLOGUE
CHAPTER 1 - POP AND CIRCUMSTANCE: WHY POP CULTURE MATTERS
So: Pop Culture. Let’s Define It.
So What Are We Talking About When We Talk About Pop Culture?
So What’s This Book About?
The Commerce Connection
But Isn’t Pop Culture Supposed to Be Fun?
CHAPTER 2 - AMERICAN DREAMS, STIFLED REALITIES: WOMEN AND POP CULTURE IN THE ...
Consuming Passions: Women in Advertising
Sacrificing Mothers and Femmes Fatales: Women on Screen
The Curse of the Happy Housewife: Women on TV
Rebelling, in Music, and in Real Life
Naming the Problem with No Name: Feminism and Pop Culture
CHAPTER 3 - WE HAVEN’T COME A LONG WAY, AND DON’T CALL ME BABY: THE 1970S AND ’80S
Striking Down the Strikers: Feminism in the Media Spotlight
Libbers and Killers: Feminism on the Big Screen
Career Girls and Wonder Women: The Televised Feminist
From Free to Be . . . to MTV
CHAPTER 4 - WHAT WOMEN WANT: THE 1990S
The Flawed TV Heroine
“If You Let Me Play”: Selling to Women with the Language of Empowerment
How Riot Grrrl Became Girl Power
“Is Feminism Dead?”
CHAPTER 5 - WOMEN UNDER THE INFLUENCE: POP CULTURE NOW AND BEYOND
The World According to Reality TV
Choosing Your Choice: Mandatory Empowerment and Pop Culture
Do-Me Feminism and the Rise of Raunch
Real Women and Beyond: Advertising’s New Feminism
READER’S GUIDE
SOURCES
INDEX
Acknowledgements
ABOUT THE AUTHOR
CREDITS
SELECTED TITLES FROM SEAL PRESS
Copyright Page
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