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Index
Cover
Front Matter
Introduction to Sportswomen’s Apparel Globally
Part I. Historical Perspectives
Chapter 1: Activewear: The Uniform of the Neoliberal Female Citizen
Chapter 2: Olympics Outfits for Women: From “Feminine Only” to Burqas and Bikinis
Chapter 3: Uniforms for Female eSports Athletes
Part II. Socio-Political Perspectives
Chapter 4: Women’s Sports and Fashion in Arab Gulf Countries
Chapter 5: Just Wear It: Media Coverage of the Nike Pro Hijab
Chapter 6: Saree as an Official Indian Dress at International Sports Events: A Critique
Part III. Socio-Cultural Perspectives
Chapter 7: The Portrayal of Women’s Sport and Fitness Attire on Instagram: A Thematic Content Analysis of #sportwear and #fitnesswear
Chapter 8: Fetishization of Women’s Athletic Wear: Japanese Obsessions with Bloomers
Chapter 9: Stepping Up to the Plate: Why an Investment in Girls’ Athletic Apparel Is Good for the Game
Chapter 10: An Ideological Analysis of FORPLAY’s Sexy Sports Costumes: “Seductive Speed” as Embodiment of Hegemonic Masculinity
Part IV. Sport-Specific Perspectives
Chapter 11: Women Rugby Players; Unflattering Uniformed Tales from the Front Row
Chapter 12: Tennis Whites, Catsuits, and Fringe; Women’s Tennis Apparel
Chapter 13: Thankful for Stretch Jeans; A Study on Female Throwers’ Views on Body Ideal
Chapter 14: Females, Fashion, Freedom; The Emergence of Cycling Sportswear
Chapter 15: One Step Forward; Equality in Women’s Wrestling Shoes and Uniforms?
Chapter 16: Threads of Third Wave; Desiring Women’s Flat Track Roller Derby Uniforms
Back Matter
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