Found Money · Simple Strategies for Uncovering the Hidden Profit and Cash Flow in Your Business by Wilkinghoff, Steve -- Read -- Imperial Library of Trantor

Index

Title Page Copyright Page Dedication Acknowledgements Foreword PREFACE CHAPTER 1 - WHAT’S THE PURPOSE OF YOUR BUSINESS?

WHAT DO YOU THINK IS THE PURPOSE OF YOUR BUSINESS? SO WHAT IS THE PURPOSE OF YOUR BUSINESS? THE FOUND MONEY SYSTEM CAN HELP FIVE KEYS TO SUCCESS WITH THE FOUND MONEY SYSTEM

CHAPTER 2 - WHEN DOES YOUR BUSINESS MAKE MONEY?

A NASTY URBAN LEGEND HOW DOESN’T YOUR BUSINESS MAKE MONEY? HOW DOES YOUR BUSINESS MAKE MONEY? TRIPLE OVERLAP—THE KEY TO A MONEYMAKING BUSINESS WATCH OUT FOR THE DANGER ZONES

CHAPTER 3 - MAKING MONEY: NET PROFIT

NET PROFIT WHAT IS NET PROFIT? CONTROLLING THE PROCESS OF NET PROFIT

CHAPTER 4 - MAKING MONEY: RETURN ON INVESTMENT

BREAKING IT DOWN EATING SOUP WITH A FORK BACK TO SCHOOL THE BUSINESS DEATH SPIRAL THE DEATH SPIRAL IN ACTION DEFEATING THE DEATH SPIRAL

CHAPTER 5 - MAKING MONEY: POSITIVE CASH FLOW

WHAT IS CASH FLOW? WHAT CASH FLOW IS NOT YOUR GROWTH LIMITER

CHAPTER 6 - ISYOUR BUSINESS MAKING YOU MONEY?

WHERE ARE YOU NOW? IS YOUR BUSINESS MAKING MONEY?

CHAPTER 7 - WHICH PRODUCTS MAKE YOU MONEY? (And Which Ones Don’t?)

GROSS MARGIN—IT’S CRITICAL! A SURPRISE FOR ME THE UGLY DUCKLING OF A SUCCESSFUL BUSINESS GROSS MARGIN—WHAT IS IT? GROSS MARGIN VERSUS GROSS PROFIT GROSS MARGIN ANALYSIS PUTTING THE TRIPLE OVERLAP TOGETHER

CHAPTER 8 - GROSS MARGIN MATH

CALCULATING GROSS MARGIN

CHAPTER 9 - WHICH CUSTOMERS MAKE YOU MONEY? (And Which Ones Don’t?)

MONEYMAKING CUSTOMERS CUSTOMER GROSS PROFIT CUSTOMER ROI CUSTOMER CASH FLOW CCM’S COOL, BUT CAN IT MAKE YOU MONEY?

CHAPTER 10 - YOUR CUSTOMER PROFITABILITY MAP

YOUR VERY OWN DRAWBRIDGE YOUR CUSTOMER PROFITABILITY MAP RESONANCE SCORE BACK TO THE CUSTOMER PROFITABILITY PLOT GUARD YOUR DRAWBRIDGE CUSTOMER PROFITABILITY MAP TACTICS AND ACTIONS CREATING YOUR OWN CUSTOMER PROFITABILITY MAP ANALYZING YOUR CUSTOMER PROFITABILITY MAP ROLL UP YOUR SLEEVES

CHAPTER 11 - FOUND MONEY MATH (It’s Fun—Really)

RUSSIAN ROULETTE FOR YOUR BUSINESS THE GROSS PROFIT FORMULA, REVISITED THE FOUND MONEY GROSS PROFIT FORMULA IN ACTION THE WIZARD OF (PROFIT) OZ IT’S ALL ABOUT LEVERAGE COST/VOLUME/PROFIT ANALYSIS CVPA AS YOUR BUSINESS ROADMAP GETTING THERE FROM HERE

CHAPTER 12 - YOUR PRICING BOOTCAMP

SOME THOUGHT-PROVOKING QUESTIONS YOUR FOUND MONEY REPLACEMENT FACTOR STEP TOWARD YOUR FEAR OF PRICING YOUR FOUND MONEY PRICE CUT FACTOR PRICE DOESN’T REALLY MATTER AT ALL! YOUR PRICE STRATEGY

CHAPTER 13 - THE END OF THE LINE . . . AND JUST THE BEGINNING ABOUT THE AUTHOR INDEX