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Index
Front Cover
Title Page
Copyright Page
Table of Contents
Acknowledgments
Introduction to the Second Edition
Introduction to the First Edition
Chapter 1: Education: How to Learn What You Don’t Know before Opening a Commercial Art Gallery
Chapter 2: Identity: Defining Your Program and Other Branding Issues
Chapter 3: Business Models and Customary Practices
Chapter 4: Start-Up Capital: How Much You Need and How to Get It
Chapter 5: Writing a Business Plan: Pulling It All Together into an Action Strategy
Chapter 6: Location and Build-Out Issues
Chapter 7: Managing Cash Flow
Chapter 8: Crating, Shipping, Framing, Photographing, Managing, and Insuring Artwork
Chapter 9: Staffing and Management Practices
Chapter 10: Promotional Efforts: Publicity and Advertising
Chapter 11: Getting Expert Advice and Professional Assistance
Chapter 12: Art Fairs
Chapter 13: Artists: Where to Find Them, How to Keep Them
Chapter 14: Collectors: Where to Find Them, How to Keep Them
Chapter 15: Peerage: The Art Gallery Community
Chapter 16: How the Internet Is Rapidly Changing the Art World
Appendix A: The Standard Art Consignment Agreement
Appendix B: Regional Art Dealer Associations
Bibliography
Index
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