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Index
About this Book
Cover Page Title Page Copyright Page Coverage in A Pocket Guide to Public Speaking, Sixth Edition, Correlated with NCA’s Learning Outcomes in Communication How to Use the Book and Digital Resources Preface Brief Contents Contents
Part 1 Getting Started
Chapter 1 Becoming a Public Speaker
Gain a Vital Life Skill
Advance Your Professional Goals Enhance Your Career as a Student Find New Opportunities for Civic Engagement
The Classical Roots of Public Speaking Learning to Speak in Public
Draw on Conversational Skills Draw on Skills in Composition Develop an Effective Oral Style Demonstrate Respect for Difference
Public Speaking as a Form of Communication Public Speaking as an Interactive Communication Process
Chapter 2 From A to Z: Overview of a Speech
Analyze the Audience Select a Topic Determine the Speech Purpose Compose a Thesis Statement Develop the Main Points Gather Supporting Materials Arrange the Speech into Its Major Parts Outline the Speech Consider Presentation Aids Practice Delivering the Speech
Chapter 3 Managing Speech Anxiety
Identify What Makes You Anxious
Lack of Positive Experience Feeling Different Being the Center of Attention
Pinpoint the Onset of Anxiety
Pre-Preparation Anxiety Preparation Anxiety Pre-Performance Anxiety Performance Anxiety
Use Proven Strategies to Build Your Confidence
Prepare and Practice Modify Thoughts and Attitudes Visualize Success
Activate the Relaxation Response
Briefly Meditate Use Stress-Control Breathing
Use Movement to Minimize Anxiety Learn from Feedback
Chapter 4 Ethical Public Speaking
Demonstrate Competence and Character Respect Your Listeners’ Values Contribute to Positive Public Discourse Use Your Rights of Free Speech Responsibly Observe Ethical Ground Rules
Be Trustworthy Demonstrate Respect Make Responsible Speech Choices Demonstrate Fairness Be Civic-Minded
Avoid Plagiarism
Orally Acknowledge Your Sources Citing Quotations, Paraphrases, and Summaries
Fair Use, Copyright, and Ethical Speaking
Chapter 5 Listeners and Speakers
Recognize the Centrality of Listening Recognize That We Listen Selectively Anticipate Obstacles to Listening
Minimize External and Internal Distractions Refrain from Multitasking Guard against Scriptwriting and Defensive Listening Beware of Laziness and Overconfidence Work to Overcome Cultural Barriers
Practice Active Listening
Set Listening Goals Listen for Main Ideas
Strive for the Open and Respectful Exchange of Ideas Evaluate Evidence and Reasoning Offer Constructive and Compassionate Feedback
Part 2 Development
Chapter 6 Analyzing the Audience
Adapt to Audience Psychology: Who Are Your Listeners?
“If the Value Fits, Use It” Gauge Listeners’ Feelings toward the Topic Gauge Listeners’ Feelings toward You as the Speaker Gauge Listeners’ Feelings toward the Occasion
Adapt Your Message to Audience Demographics
Age Ethnic and Cultural Background Socioeconomic Status Religion Political Affiliation Gender and Sexual Orientation Group Affiliations
Adapt to Diverse Audiences
Adapt to Cross-Cultural Values Focus on Universal Values
Tools for Learning About Your Audience
Conduct Interviews Survey the Audience Consult Published Sources
Analyze the Speech Setting and Context
Chapter 7 Selecting a Topic and Purpose
Explore Topics for Your Speech
Identify Personal Interests Consider Current Events and Controversial Issues Survey Grassroots Issues: Engage the Community Steer Clear of Overused and Trivial Topics Try Brainstorming to Generate Ideas Use Internet Tools
Identify the General Purpose of Your Speech Refine the Topic and Purpose
Narrow Your Topic Form a Specific Speech Purpose Compose a Thesis Statement
From Source to Speech: Narrowing Your Topic to Fit Your Audience
Chapter 8 Developing Supporting Material
Offer Examples Share Stories Draw on Testimony Provide Facts and Statistics
Use Statistics Accurately Use Statistics Selectively—and Memorably Present Statistics Ethically
Chapter 9 Finding Credible Sources in Print and Online
Assess Your Research Needs Use Library Portals to Access Credible Sources Recognize Propaganda, Misinformation, and Disinformation Investigate a Mix of Primary and Secondary Sources
Explore Primary Sources Explore Secondary Sources
From Source to Speech: Evaluating Web Sources
Chapter 10 Citing Sources in Your Speech
Alert Listeners to Key Source Information
Establish the Source’s Trustworthiness Qualify the Source
Avoid a Mechanical Delivery
Vary the Wording Vary the Order
Types of Sources and Sample Oral Citations
Book Reference Work Article in a Journal, Newspaper, or Magazine Website Blog Television or Radio Program Online Video Testimony (Lay or Expert) Interview and Other Personal Communication
Part 3 Organization
Chapter 11 Organizing the Body of the Speech
Use Main Points to Make Your Major Claims
Restrict the Number of Main Points Restrict Each Main Point to a Single Idea Use the Purpose and Thesis Statements as Guides
Use Supporting Points to Substantiate Your Claims Pay Close Attention to Coordination and Subordination
Principles of Coordination and Subordination
Strive for a Unified, Coherent, and Balanced Organization Use Transitions to Give Direction to the Speech
Use Transitions between Speech Points Use Internal Previews and Summaries as Transitions
From Point to Point: Using Transitions to Guide Your Listeners
Chapter 12 Selecting an Organizational Pattern
Arranging Speech Points Chronologically Arranging Speech Points Using a Spatial Pattern Arranging Speech Points Using a Causal (Cause-Effect) Pattern Arranging Speech Points Using a Problem-Solution Pattern Arranging Speech Points Topically Arranging Speech Points Using a Narrative Pattern
Chapter 13 Preparing Outlines for the Speech
Plan on Creating Two Outlines
Use Sentences, Phrases, or Key Words Use a Key-Word Outline for Optimal Eye Contact
Create a Working Outline First Prepare a Speaking Outline for Delivery
Part 4 Starting, Finishing, and Styling
Chapter 14 Developing the Introduction and Conclusion
Preparing the Introduction
Gain Audience Attention Preview the Topic, Purpose, and Main Points Establish Credibility as a Speaker Motivate the Audience to Accept Your Goals
Preparing the Conclusion
Signal the End of the Speech and Provide Closure Summarize the Key Points Reiterate the Topic and Speech Purpose Challenge the Audience to Respond Make the Conclusion Memorable
Chapter 15 Using Language
Use an Oral Style
Strive for Simplicity Make Frequent Use of Repetition Use Personal Pronouns
Choose Concrete Language and Vivid Imagery
Offer Vivid Imagery Use Figures of Speech Avoid Clichés, Mixed Metaphors, and Faulty Analogies
Choose Words That Build Credibility
Use Words Appropriately Use Words Accurately Use the Active Voice Use Inclusive, Unbiased Language
Choose Words That Create a Lasting Impression
Use Repetition to Create Rhythm Use Alliteration for a Poetic Quality Experiment with Parallelism
Part 5 Delivery
Chapter 16 Methods of Delivery
Keys to Effective Delivery Select a Method of Delivery
Speaking from Manuscript Speaking from Memory Speaking Impromptu Speaking Extemporaneously
Chapter 17 Your Voice in Delivery
Adjust Your Speaking Volume Vary Your Intonation Adjust Your Speaking Rate Use Strategic Pauses Strive for Vocal Variety Carefully Pronounce and Articulate Words Use Dialect (Language Variation) with Care
Chapter 18 Your Body in Delivery
Pay Attention to Body Language
Animate Your Facial Expressions Maintain Eye Contact Use Gestures That Feel Natural Create a Feeling of Immediacy Maintain Good Posture
Practice the Delivery
Focus on the Message Plan Ahead and Practice Often
From Weak to Confident Delivery: Enhancing Your Delivery with Body Language
Part 6 Presentation Aids
Chapter 19 Speaking with Presentation Aids
Select an Appropriate Aid
Props and Models Pictures Graphs, Charts, and Tables Audio, Video, and Multimedia
Options for Showing Presentation Aids
Flip Charts Chalkboards and Whiteboards
Chapter 20 Designing Presentation Aids
Keep the Design Simple Use Design Elements Consistently Select Appropriate Typeface Styles and Fonts Use Color Carefully Consider Subjective Interpretations of Color
Chapter 21 Using Presentation Software
Give a Speech, Not a Slide Show Develop a Plan Avoid Technical Glitches Find Media for Presentations Avoid Copyright Infringement From Slide Show to Presentation: Getting Ready to Deliver a PowerPoint, Keynote, or Prezi Presentation
Part 7 Types of Speeches
Chapter 22 Informative Speaking
Use Audience Analysis Present New and Interesting Information Look for Ways to Increase Understanding Subject Matter of Informative Speeches Decide How to Communicate Your Information Take Steps to Reduce Confusion
Use Analogies to Build on Prior Knowledge Appeal to Different Learning Styles
Arrange Points in a Pattern Sample Informative Speech: Saundra Dixon, Going Carbon Neutral on Campus
Chapter 23 Principles of Persuasive Speaking
Persuasive Speeches Appeal to Human Psychology Classical Persuasive Appeals: Ethos, Pathos, and Logos
Appeal to Reason Appeal to Emotion Appeal to Credibility
Contemporary Persuasive Appeals: Needs and Motivations
Appeal to What Motivates Audience Members Appeal to Audience Members’ Needs Encourage Mental Engagement Demonstrate Speaker Credibility Consider Cultural Orientation
Chapter 24 Constructing the Persuasive Speech
Identify the Nature of Your Claims Use Convincing Evidence
Offer Secondary Sources (“External Evidence”) Offer Speaker Expertise as Evidence Offer Evidence That Appeals to Audience Needs and Motivations
Select Warrants Counterarguments: Addressing the Other Side Avoid Fallacies in Reasoning Strengthen Your Case with Organization
What Do Your Claims and Evidence Suggest? What Response Do You Seek? What is the Audience’s Disposition? Problem-Solution Pattern of Arrangement Comparative Advantage Pattern of Arrangement Monroe’s Motivated Sequence Refutation Pattern of Arrangement
Sample Persuasive Speech: Jacob Hahn, Becoming a Socially Conscious Consumer
Chapter 25 Speaking on Special Occasions
Functions of Special Occasion Speeches Types of Special Occasion Speeches
Speeches of Introduction Speeches of Acceptance Speeches of Presentation Roasts and Toasts Eulogies and Other Tributes After-Dinner Speeches Speeches of Inspiration
Sample Special Occasion Speech: Will Ferrell, 2017 University of Southern California Commencement Address
Part 8 Online, Group, and Business Contexts
Chapter 26 Preparing Online Presentations
Apply Your Knowledge of Face-to-Face Speaking Plan for the Unique Demands of Online Delivery
Know the Equipment Focus on Vocal Variety Provide Superior Visual Aids
Plan the Delivery Mode
Real-Time Presentations Recorded Presentations
Choose an Online Presentation Format
Video Podcasts and Vodcasts Webinars
Chapter 27 Communicating in Groups
Focus on Goals Plan on Assuming Dual Roles Center Disagreements around Issues Resist Groupthink Adopt an Effective Leadership Style
Set Goals Encourage Active Participation Use Reflective Thinking
Chapter 28 Delivering Group Presentations
Use Group Communication Guidelines
Analyze the Audience and Set Goals Assign Roles and Tasks Establish Information Needs Establish Transitions between Speakers Consider the Presenters’ Strengths Coordinate the Presentation Aids Rehearse the Presentation Several Times
Presenting in Panels, Symposia, and Forums
Panel Discussions Symposia Public Forums
Chapter 29 Business and Professional Presentations
Become Familiar with Reports and Proposals
The Sales Proposal The Staff Report The Progress Report
Part 9 Speaking in Other College Courses
Chapter 30 Presentations Assigned across the Curriculum
Journal Article Review The Service Learning Presentation The Poster Presentation The Debate
Debate Sides, Resolutions, and Formats Advance Strong Arguments
The Case Study Prepare for Different Types of Audiences
Chapter 31 Science and Mathematics Courses
Preparing Effective Presentations in Science and Mathematics Research Presentation Process Analysis Presentation Field Study Presentation
Chapter 32 Technical Courses
Preparing Effective Technical Presentations Engineering Design Review Architecture Design Review Request for Funding
Chapter 33 Social Science Courses
Preparing Effective Presentations in the Social Sciences Literature Review Presentation Program Evaluation Presentation Policy Proposal Presentation
Chapter 34 Arts and Humanities Courses
Preparing Effective Arts and Humanities Presentations Presentations of Interpretation and Analysis Presentations That Compare and Contrast Debates
Chapter 35 Education Courses
Preparing Effective Education Presentations Delivering a Lecture Facilitating a Group Activity Facilitating a Classroom Discussion
Chapter 36 Nursing and Allied Health Courses
Preparing Effective Presentations in Nursing and Allied Health Courses Evidence-Based Practice Presentation Clinical Case Study Presentation Quality Improvement Proposal Treatment Plan Report
Appendices
Appendix A Citation Guidelines
Chicago Documentation APA Documentation MLA Documentation CSE Documentation IEEE Documentation
Appendix B Question-and-Answer Sessions
Protocol during the Session Handling Hostile and Otherwise Troubling Questions Ending the Session
Appendix C Preparing for Mediated Communication
Speaking on Television Dress and Makeup Speaking on Radio: The Media Interview
Appendix D Tips for Non-Native Speakers of English
Think Positively Consider Your Context and Audience Capitalize on Your Language Uniqueness Practice, Practice, Practice Focus on Your Pronunciation Final Suggestions
Glossary Notes Index Features Speech Videos Back Cover
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