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Index
Virality
Viral Marketing Is Not a Marketing Strategy What’s Your Viral Loop? Understanding the Engine of Adoption 5 Crucial Stages in Designing Your Viral Loop Is Your Site Really Viral? Viral Branding Versus Viral Action Social Network Marketing: Getting from Zero to Critical Mass Viral Coefficient: What It Does and Does NOT Measure How Do I Balance User Satisfaction Versus Virality?
Design
Simple Is Marketable Why You’ll Always Think Your Product Is Shit Don’t Compete on Features Product Design Debt Versus Technical Debt Does Every Startup Need a Steve Jobs? Minimum Desirable Product Why Companies Should Have Product Editors, not Product Managers Why Low-Fidelity Prototyping Kicks Butt for Customer-Driven Design Strive for Great Products, Whether by Copying, Inventing, or Reinventing Why Good Design and Open Design Conflict
Metrics
Know the Difference Between Data-Informed and Data-Driven Why Do People Avoid Checking Their Assumptions 5 Steps Towards Building a Metrics-Driven Business How to Use A/B Testing for Better Product Design How to Keep Visual Design Consistent While A/B Testing Like Crazy How to Generate Awesome Test Candidates for A/B Testing Why You Should Make It Easy for Users to Quit Your Product Why Metrics-Driven Startups Overlook Brand Value Does A/B Testing Lead to Crappy Products Talk to Your Target Customer in 4 Easy Steps Does Anyone Care About Your New Product? What Factors Influence DAU/MAU? Nature Versus Nurture
Growth
Growth Hacker Is the New VP Marketing What Does a Growth Team Work on Day-to-Day? You Don’t Need a Growth Hacker When Does High Growth not Imply Product/Market Fit? Polite Growth
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