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Virality
Viral Marketing Is Not a Marketing Strategy
What’s Your Viral Loop? Understanding the Engine of Adoption
5 Crucial Stages in Designing Your Viral Loop
Is Your Site Really Viral? Viral Branding Versus Viral Action
Social Network Marketing: Getting from Zero to Critical Mass
Viral Coefficient: What It Does and Does NOT Measure
How Do I Balance User Satisfaction Versus Virality?
Design
Simple Is Marketable
Why You’ll Always Think Your Product Is Shit
Don’t Compete on Features
Product Design Debt Versus Technical Debt
Does Every Startup Need a Steve Jobs?
Minimum Desirable Product
Why Companies Should Have Product Editors, not Product Managers
Why Low-Fidelity Prototyping Kicks Butt for Customer-Driven Design
Strive for Great Products, Whether by Copying, Inventing, or Reinventing
Why Good Design and Open Design Conflict
Metrics
Know the Difference Between Data-Informed and Data-Driven
Why Do People Avoid Checking Their Assumptions
5 Steps Towards Building a Metrics-Driven Business
How to Use A/B Testing for Better Product Design
How to Keep Visual Design Consistent While A/B Testing Like Crazy
How to Generate Awesome Test Candidates for A/B Testing
Why You Should Make It Easy for Users to Quit Your Product
Why Metrics-Driven Startups Overlook Brand Value
Does A/B Testing Lead to Crappy Products
Talk to Your Target Customer in 4 Easy Steps
Does Anyone Care About Your New Product?
What Factors Influence DAU/MAU? Nature Versus Nurture
Growth
Growth Hacker Is the New VP Marketing
What Does a Growth Team Work on Day-to-Day?
You Don’t Need a Growth Hacker
When Does High Growth not Imply Product/Market Fit?
Polite Growth
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