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Index
Praise for Marketing Metrics
Title Page
Copyright Page
Contents
Acknowledgments
About the Authors
Foreword
Chapter 1. Introduction
Chapter 2. Share of Hearts, Minds, and Markets
Chapter 3. Margins and Profits
Chapter 4. Product and Portfolio Management
Chapter 5. Customer Profitability
Chapter 6. Sales Force and Channel Management
Chapter 7. Pricing Strategy
Chapter 8. Promotion
Chapter 9. Advertising Media and Web Metrics
Chapter 10. Marketing and Finance
Chapter 11. The Marketing Metrics X-Ray
Bibliography
Endnotes
Index
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