Media Now · Understanding Media, Culture, and Technology by Straubhaar, Joseph -- Read -- Imperial Library of Trantor

Index

Cover Brief Contents Contents Preface About the Authors Part 1: Media and the Information Age

Chapter 1: The Changing Media

The Media in Our Lives

Media Then...Media Now

Media in a Changing World

Merging Technologies Changing Industries Technology Demystified: A Digital Media Primer Changing Lifestyles Your Media Career: Room at the Bottom. Room at the Top Shifting Regulations Rising Social Issues

Changing Media Throughout History

Media & Culture: A New Balance of Power Pre-Agricultural Society Agricultural Society Industrial Society Information Society

Changing Conceptions of the Media

The SMCR Model Types of Communication What Are the Media Now

Summary & Review Thinking Critically about the Media Key Terms

Chapter 2: Media and Society

Understanding the Media

Media Then...Media Now

Media Economics

Mass Production, Mass Distribution The Benefits of Competition Media Monopolies Your Media Career: Media Scholar The Profit Motive How Media Make Money From Mass Markets to Market Segments New Media Economics

Critical Studies

Political Economy Feminist Studies Ethnic Media Studies Media Criticism Media & Culture: Postmodernism

Diffusion of Innovations

Why Do Innovations Succeed How Do Innovations Spread

What Are the Media’s Functions Media and Public Opinion

Gatekeeping

Agenda Setting

Framing

Technological Determinism The Medium Is the Message

Technology as Dominant Social Force Media Drive Culture

Summary & Review Thinking Critically about the Media Key Terms

Part 2: The Media

Chapter 3: Books

History: From Ink to Digital, From Press to Computer

Early Print Media Media Then...Media Now The Gutenberg Revolution Media & Culture: Goodbye, Gutenberg The First American Print Media Book Publishing Giants Evolve Your Media Career: Author! Author

Technology Trends: From Chapbook to E-Book

E-Publishing The Economics of Book Publishing The Book Publishing Process: From Publishing Houses to You Retail Bookstores

Media & Culture: Distractions, Comprehension, and Sleep: Printed Textbooks, E-Texts, and the Cost of Learning

Book Readers and Purchasers

What’s to Read? Book Genres and Content Media Literacy Public Libraries, Freedom of Speech, and the First Amendment Summary & Review Thinking Critically about the Media Key Terms

Chapter 4: Print and Digital Newspapers

Media Then...Media Now History: Journalism in the Making

Newspapers Emerge The Colonial and Revolutionary Freedom Struggles The First Amendment Diversity in the Press The Penny Press Following the Frontier Civil War Coverage The New Journalism Yellow Journalism Responsible Journalism Muckraking The Effect of Chain Ownership and Conglomerates Professional Journalism The Watchdogs

Technology Trends

Newsgathering Print Publishing Online and Digital Publishing Immersive Journalism—Virtual Reality Consumers Habits Technology Demystified: Immersive Journalism and Virtual Reality

Industry: The News Landscape

Competition for Audiences and Advertisers Your Media Career: Reporting the News that Others Use The World View A New Business Model for the United States

Content: What Is News

Defining News News Elements Types of Newspapers and Their Audiences Media & Culture: Politics, the Internet, and Social Media Citizen Journalism and Citizen News Sites

Media Literacy Summary & Review Thinking Critically about the Media Key Terms

Chapter 5: Magazines

History

Early Magazines Media Then...Media Now America Reads Muckraking Media & Culture: News Magazines Magazines Target Specialized Audiences

Technology Trends

Printing Since Gutenberg Publishing in the Information Age Your Media Career: Wanted! Writers and Editors Digital Publishing

Industry

Ownership Changes from Individuals to Conglomerates

Economics

Circulation and Advertising Trends Distribution and Marketing

Content: General Interest and Special Interest

Redefining the Role of Magazines

Media Literacy Summary & Review Thinking Critically about the Media Key Terms

Chapter 6: Recorded Music

History: From Roots and Records to Sounds in the Cloud

Media Then...Media Now The Victrola Early Recorded Music Big Band and the Radio Days Big Band Music and the World War II Generation New Musical Genres

Media & Culture: Black Music: Ripped Off or Revered

Rock and Pop History The Record Boom and Pop Music The Rock Revolution Will Be Segmented Digital Recording Music on the Internet Media & Culture: Twenty One Pilots and the Hard Work of Music

Technology Trends: Let’s Make Music

New Digital Formats Technology Demystified: From the Victrola to Aac Sinking the Pirates Streaming and Cloud Music Services Social Music Media

The Recording Industry

Your Media Career: Musicians, Moguls, Music in Everything Electronic The Talent Recording Studios and Record Companies Music Distribution Music Industry Associations

Media Literacy Summary & Review Thinking Critically about the Media Key Terms

Chapter 7: Radio

History: How Radio Began

Save The Titanic: Wireless Telegraphy Media Then...Media Now Regulation of Radio Broadcasting Begins BBC, License Fees, and the Road Not Taken Radio Networks Paying for Programming: The Rise of Radio Networks Radio Network Power Competition from Television Networks Fall, Disc Jockeys Rule The FM Revolution Local DJs Decline: A New Generation of Network Radio New Genres: Alternative, Rap, and Hip-Hop Radio Radio in the Digital Age

Technology Trends: Inside Your Radio

From Marconi’s Radio to Your Radio High-Definition Radio Technology Demystified: Fun with Electromagnetism Satellite Radio Technology Internet Radio Technology Weighing Your Digital Radio Options

Industry: Radio Stations and Groups

Radio in the Age of the New Media Giants Inside Radio Stations Noncommercial Radio

Genres around the Dial

Radio Formats The Role of Radio Ratings Music Genres and Radio Formats Talk Radio National Public Radio Radio Programming Services Your Media Career: Local DJs Decline But Other Forms of Radio Rise

Media Literacy Summary and Review Thinking Critically about the Media Key Terms

Chapter 8: Film and Video

History: Golden Moments of Film

Media Then...Media Now How to Use Images: Silent Films Set the Patterns Setting Up a System: Stars and Studios How to Use Sound: Look Who’s Talking The Peak of Movie Impact The Studio System: The Pros and Cons of Vertical Integration Film Faces Television, 1948–1960 Studios in Decline Hollywood Meets HBO Movies Go Digital Media & Culture: Saving National Production or the New CulturalImperialism

Technology Trends: Making Movie Magic

Movie Sound Special Effects The Digital Revolution Movie Viewing Technology Demystified: Entering the Third Dimension

The Film Industry: Making Movies

The Players Independent Filmmakers The Guilds Film Finance Film Distribution Your Media Career: You Ought to Be in Pictures

Telling Stories: Film Content

Team Effort Finding Audience Segments

Media Literacy

Media & Culture: Fighting the Anti-Piracy War Here and Abroad

Summary & Review Thinking Critically about the Media Key Terms

Chapter 9: Television

History: TV Evolves

When Television Was New Media & Culture: Television and the Days of Our Lives Media Then...Media Now Into the Wasteland Washington to the Rescue Media & Culture: Going by the Numbers New Media to the Rescue The Big Three in Decline Television in the Information Age Technology Trends: From a Single Point of Light Digital Television Is Everywhere Technology Demystified: Inside HDTV New TV Horizons Video Recording Video Production Trends

Industry: Who Runs the Show Video Production

National Television Distribution Your Media Career: Video Production Local Television Distribution Noncommercial Stations Television Advertisers

Genres: What’s on TV

Broadcast Network Genres What’s on Cable PBS Programming Programming Strategies Media & Culture: Diversity in Television

Media Literacy Summary & Review Thinking Critically about the Media Key Terms

Chapter 10: The Internet

History: Spinning the Web

Media Then...Media Now The Web Is Born Reining in the Net The Rise of Social Media Old Media in the Internet Age Reinventing the Internet

Technology Trends: Metcalfe’s and Moore’s Laws

Internet Trends Technology Demystified: Inside the Internet Privacy Trends Network Technology Trends Computer Technology Trends

Industry: David versus Goliath

Computer Toy Makers Where Microsoft Rules Internet Service Providers Content Providers Internet Organizations Your Media Career: Web Developer

Content: What’s on the Internet

Electronic Publishing Entertainment Online Games Portals Search Engines Social Media Media & Culture: Media, the Internet, and the Stories We Tell about Ourselves Blogs Electronic Commerce What Makes a Good Web Page

Media Literacy Summary & Review Thinking Critically about the Media Key Terms

Chapter 11: The Third Screen: Smartphones and Tablets

History: Better Living through Telecommunications

Media Then...Media Now Media & Culture: What My Cell Phone Means to Me

The New Media of Yesteryear

The Rise and Fall of Ma Bell Cutting the Wires The Third Screen Arrives Media Face the Third Screen

Technology Trends: Digital Wireless World

From Analog to Digital Technology Demystified: How Telephones Work Digital Networks Mobile Networks Technology Demystified: Whistling Your Computer’s Tune Technology Demystified: How Your Cell Phone Works

Industry: The Telecom Mosaic

The Wireline Industry The Wireless Industry

Content: There’s an App for Us

Your Media Career: Mobile Media Star Wireless Apps Location-Based Services Wireline Apps

Media Literacy Summary & Review Thinking Critically about the Media Key Terms

Chapter 12: Video Games

History: Getting Game

Opening Play Media Then...Media Now Home Game Personal Computers Get in the Game Gear Wars Games and Society: We Were Not Amused The New State of Play

Technology Trends: The Next Level

Generations No More Consoles No More Button Pushing Technology Demystified: A Look under the Hood at Game Engines Virtual Reality Enters the Game No More Rules

Industry: The Game Players

Gear Makers Game Publishers Game Developers Your Media Career: Getting Paid to Play Selling the Game

Video Game Genres: Rules of the Game

Media & Culture: Video Game as Interactive Film

Media Literacy Summary & Review Thinking Critically about the Media Key Terms

Chapter 13 Public Relations

Public Relations Yesterday andToday History: Civilization and Its Public Relations

Media Then...Media Now The American Way From Governments to Entrepreneurs PR Pioneers in the Modern World Public Relations Matures Global Public Relations

Technology Trends: Tools for Getting the Job Done

Traditional Tools Video and Audio Tools E-Mail and Texting Tools PR Databases Media & Culture: PR And Social Media

Industry: Inside the PR Profession

PR Agencies and Corporate Communications Elements of Successful Public Relations Professional Resources

PR Functions and Forms

The Publics of Public Relations Four Models of Public Relations Your Media Career: PR Numbers Are Stable

Media Literacy Summary & Review Thinking Critically about the Media Key Terms

Part 3: Media Issues

Chapter 14: Advertising

History: From Handbills to Mobile Ads

Media Then...Media Now Advertising in America The Origins of the Advertising Profession The Rise of Broadcast Advertisers Hard Sell Versus Soft Sell The Era of Integrated Marketing Communication Advertising Now

Technology: New Advertising Media

Advertising in Cyberspace Social Networking: Advertisers’ New Frontier Media & Culture: College Students Rule the Marketplace Mobile Ads: The Newer Frontier They Have Our Number E-Commerce Advertising Everywhere

Industry: Inside the Advertising Industry

Advertisers Inside the Advertising Agency Advertising Media Your Media Career: Becoming a Madperson Advertising Research

Content: Advertising’s Forms of Persuasion

Mining Pop Culture Consumer-Generated Content Relationship Marketing Direct Marketing Targeting the Market Understanding Consumer Needs

The Changing Nature of the Consumer

Importance of Diversity Global Advertising

Media Literacy Summary & Review Thinking Critically about the Media Key Terms

Chapter 15: Media Uses and Impacts

Bashing the Media

Media Then...Media Now

Studying Media Impacts

Contrasting Approaches Content Analysis Experimental Research Survey Research Technology Demystified: The Science of Sampling Ethnographic Research Big Data

Theories of Media Usage

Uses and Gratifications Learning Media Behavior Media & Culture: The Active Audience Computer-Mediated Communication

Theories of Media Impacts

Media as Hypodermic Needle The Multistep Flow Selective Processes Social Learning Theory Cultivation Theory Priming Agenda Setting Catharsis Critical Theories Media and Antisocial Behavior Violence Prejudice Sexual Behavior Drug Abuse

Prosocial Behavior Information Campaigns

Informal Education Formal Education The Impacts of Advertising Well-Being

Understanding Societal Impacts Social Inequality

Community Democracy Public Health and Environment The Economy

Summary & Review Thinking Critically about the Media Key Terms

Chapter 16: Media Policy and Law

Guiding the Media

Media Then...Media Now

Communications Policies

Freedom of Speech Media & Culture: George Carlin and the “Seven Dirty Words Protecting Privacy Protecting Intellectual Property Media & Culture: Consumer Privacy Tips and Rights Competition Issues

Universal Service

Who Owns the Spectrum Technical Standards

The Policy-Making Process

Federal Regulation and Policy Making State and Local Regulation Lobbies The Fourth Estate

Summary & Review Thinking Critically about the Media Key Terms

Chapter 17: Media Ethics

Ethical Thinking

Media Then...Media Now

Ethical Principles Thinking through Ethical Problems: Potter’s Box Codes of Ethics

Corporate Ethics Media & Culture: Society of Professional Journalists’ Code of Ethics Making Ethics Work

Ethical Issues

Journalism Ethics Ethical Entertainment Social Media Ethics Public Relations Ethics Advertising Ethics Media & Culture: PRSA Member Statement of Professional Values Research Ethics Consumer Ethics Media & Culture: Guidelines for Internet Advertising and Marketing

Summary & Review Thinking Critically about the Media Key Terms

Chapter 18 Global Communications Media

Acting Globally, Regionally, and Nationally

Media Then...Media Now Regionalization Cultural Proximity National Production The Global Media News Agencies Radio Broadcasting Music Film Video Television Cable, Satellite, and Internet TV World View: Soap Operas around the World Telecommunications Systems Computer and Tablet Access The Internet Technology Demystified: A Closed or an Open Internet—The Great Firewall of China

International Regulation Media Literacy Summary & Review Thinking Critically about the Media Key Terms

Glossary References Index

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