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Index
Cover Also by Mike Michalowicz Title Page Copyright Dedication Contents Epigraph Introduction Chapter 1: The Business Owner’s Compass
You Can’t Get Out of the Woods on Instinct Alone The Business Hierarchy of Needs What We Believe May Not Be True
Chapter 2: Find It and Fix It
Find It The FTN Analysis in Practice How to Determine if You Got It Right Fix It
Chapter 3: Establish Predictable Sales
Need #1: Lifestyle Congruence Need #2: Prospect Attraction Need #3: Client Conversion Need #4: Delivering on Commitments Need #5: Collecting on Commitments
Chapter 4: Create Permanent Profit
Need #1: Debt Eradication Need #2: Margin Health Need #3: Transaction Frequency Need #4: Profitable Leverage Need #5: Cash Reserves
Chapter 5: Achieve Organizational Order
Need #1: Minimized Wasted Effort Need #2: Role Alignment Need #3: Outcome Delegation Need #4: Linchpin Redundancy Need #5: Mastery Reputation
Chapter 6: First Get, Then Give
Comparison Versus Contribution
Chapter 7: Evolve from Transaction to Transformation with Impact
Need #1: Transformation Orientation Need #2: Mission Motivation Need #3: Dream Alignment Need #4: Feedback Integrity Need #5: Complementary Network
Chapter 8: Spark Your Company’s Forever Legacy
Need #1: Community Continuance Need #2: Intentional Leadership Turn Need #3: Heart-based Promoters Need #4: Quarterly Dynamics Need #5: Ongoing Adaptation
Conclusion: You Can and You Will Acknowledgments Founding Fixers FTN Glossary Worksheets About the Author
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