Publishing for Profit by Woll, Thomas -- Read -- Imperial Library of Trantor

Index

Cover Title Page Copyright Dedication Contents List of Tables and Forms Foreword Preface to the Fifth Edition Acknowledgments Introduction I. The World of Publishing

1. C—Commitment, Consistency, Credibility 2. The Publishing Environment

II. Managerial Organization: Strategy and Techniques

3. Define Your Niche

Research, Research, Research—Look before You Leap Who is Your Market and Who is the Competition? Develop a Clear Vision: The Mission Statement Organization Chart Job Descriptions

4. Make Planning Primary

Setting Goals and Objectives Budgeting Cash Flow Income Statements and Balance Sheets Create a Board of Directors

5. Keep Your Staff Lean (But Not Necessarily Mean) 6. Protect Your Assets

Cash and Accounts Receivable Intangible Assets Copyrights Contracts Trademarks

III. Functional Organization: Strategy and Techniques

7. The Editorial Process/Content Management

Editorial Category Planning Comparative Book Template and Review Editorial Acquisition Editorial and Proposal Meetings Title Profit and Loss Statements (Title P&Ls) Contracts Contract Analysis Form Title Fact Sheet/Title Management Form Metadata: Let the Industry Know about Your Book Managing and Revitalizing Backlist Every Editor Should Be a Sales Manager Evaluating Editors

8. Production and Manufacturing

The Production Schedule Production Meetings Production Checklist Xml Costing and Estimating Money-Saving Tips

9. Sales … and More Sales

What Sells Books and Who Buys Them? Distribution: Options and Issues Sales Budgets Title Launch Meetings Pre-Sales Meetings Sales Meeting Analyzing Your Sales Marketing Plans Publicity

10. Subsidiary Rights

Book Clubs Pricing for Book Clubs Serial Rights Foreign Rights Foreign Rights Agents Mass-Market Rights Tracking Sub-Rights Sales

11. Direct Response Marketing: Internet 101

Develop a List of Targeted Prospects The Package The Economics of Direct Response Marketing Tracking Your Sales

12. Operations, Fulfillment, and Accounting

Electronic Data Interchange Accounts Receivable and Cash Flow Publishing Software Warehousing and Shipping

13. Electronic Publishing and Marketing

E-Books Print-on-Demand Digital Business Models Internet Sales Methods Analyze Your Sales and Website Results

14. Returns

Reasons for Returns Other Return Issues How to Reduce Returns Analyze Returns to Control Returns

Conclusion Appendix

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