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Index
Title Page Copyright Page I NTRODUCTION & O VERVIEW The Rules of the Hiring Game Changed in 2009 . . FOREVER P HASE O NE • P RELIMINARY P LANNING & P REPARATION The ‘Daily Misogi,’ Prepare First, Take ACTION! Second Job Hunting is like High School Football ‘Try Outs’ Bile, Blood and Phlegm Keeping Accurate Records of Job Search Activities, Contacts Job Board ‘Surfing’ is NOT Job Hunting The only TWO Reasons Companies will Hire You Where ARE You?! (Make Sure You Can be Found by Email, Telephone) Never, Never Quit a Job Until You Have Another One! P HASE T WO • D EVELOPING Y OUR M ARKETING P LAN Don’t be a BTNA (‘Big Talk, No Action!’) Candidate You are the ‘Product’ Being Marketed (‘Packaging’ Yourself) By Knowing Your Strengths, You Won’t Spew ‘Venom’ Learn to Tell Stories The Toughest Interview Question—SALARY Your Résumé is Your ‘Marketing Brochure’ Differentiate Yourself with Networking Business Cards No ‘Thank You’ from You Usually Means ‘No, Thank You’ From Company To Make a Real Impact Create an ‘Impact Plan’! Develop a ‘Touch’ Plan Creating a ‘Smile’ File (aka, Your ‘Brag Book’) Define & Develop Your ‘Channels to Market’ The Job Boards Recruiters Networking Direct Mail Phone Calls Career Fairs/Job Fairs P HASE T HREE • S ELLING Y OURSELF Your Job Hunt MUST be Approached Like a ‘Sales Call’ Selling is NOT Telling—It’s ASKING! Sales & Job Hunting are Both ‘Numbers’ and ‘Skills’ Games The ‘Status Quo’: Fiercest Competitor in Any Job Market Don’t Overlook The Power of a ‘Coach’ PUTT! (Pick Up The Telephone!) Market Yourself Like a ‘Headhunter’ Would Market You Never Rebut an Objection—Roll with it! TRIPLE Voice Mail Response Rate with Proper Use of Email Never Answer Your Phone! Use Voice Mail to ‘Screen’ Calls The ‘Shadows on the Wall’ Syndrome (‘Anything you say can and will be used against you’) The Telephone Interview: Be on ‘High Alert’! ‘Tell Me About Yourself’ Does NOT Mean, ‘Tell Me About Yourself’! The ‘Face-to-Face’ Interview: Staying in the Game by ‘Leading the Witness’ Fielding the ‘Gotcha!’ Questions Can You Do the Job? Do You Want to Do the Job? Will You Do the Job? Are You a Cultural Fit? ‘Mirroring’ and ‘Pacing’ Be Prepared for Different Types of ‘Face-to-Face’ Interviews The Power of ‘Power Words, Phrases’ P HASE F OUR • C LOSING THE D EAL What to Ask, What NOT to Ask as ‘Face-to-Face’ Interview Ends ‘Closing the Deal’ is Your Responsibility They Don’t Call … They Don’t Write … Now What? To Follow Up or Not to Follow Up … That is NOT the Question! ‘Offer Letter’ Not Same as ‘Employment Contract’ ‘Verbal’ Offer Usually Comes First You Can’t Turn Down an Offer You Don’t Have Don’t Go Back to the ‘Well’ More Than Twice! Clear ALL Contingencies Before Resigning Always Resign Professionally and with ‘Class’ Accepting Counter-Offer is Career ‘Suicide’ The Finish Line—You Have the Job! Contract Staffing Could be Your ‘Ace in the Hole’ Afterword About the Author
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