Business Basics BootCamp: The Ultimate Crash Course (Updated) by Mitche Graf -- Read -- Imperial Library of Trantor

Index

About Your Captain For This Flight INTRODUCTION CHAPTER 1: Lifestyle Design CHAPTER 1: Lifestyle Design

Who Is This Book For? What Is Your CORE If It’s Not a “Hell Yes,” Then It’s a “Big Fat No!” You Might Be an Entrepreneur If… What Kills Passion Procrastination Working Hard or Smart? Balancing Private and Professional The Awakening The Disruptive 24/7 Paradigm EXERCISE: Building Your “Perfect Day” Start With The End, And End With The Beginning. Crafting Your Perfect Day POPCORN EXERCISE Personal Brainstorm For A Breakthrough Prioritize (The Salsa Box) Share Take Action Self-Doubt And Limited Ambition Resistance To Change A Lack Of Discipline Fear Setting Goals Harness Your Mental Power To Imagine Success Taking Responsibility Private Time Life’s Great Lesson

CHAPTER 2: Effective Time Management CHAPTER 2: Effective Time Management

The 80/20 Principle The POD System Delegate, Eliminate, Automate. The 4X Formula The 1st Component – MENTAL IMAGERY The 2nd Component – THE IVY LEE METHOD The 3rd Component – PRACTICAL APPLICATION Two Types Of Schedules EXERCISE: Power-Scheduling

CHAPTER 3: High-Voltage Branding CHAPTER 3: High-Voltage Branding

4 Biggest Business Mistakes The 5-Second Image Challenge The Perfect Customer Telephone Skills Inventory Physical Inventory Marketing Inventory Perception Is Everything Pricing Perception What Are You Worth? Real vs. Perceived Value Personal Branding Credibility New Opportunities Be Patient Be Consistent Be Authentic Become a Blogger Give Value to Your Audience Network Be Creative Position Yourself As The Expert Interact With Your Followers Developing A “Blue Ocean” Strategy Surviving In A Red Ocean Ways To Create A Blue Ocean Delivering a “6-Star Experience” How To Build A Cult Brand Is My Brand Broke?

Chapter 4: Blue Ocean Marketing Chapter 4: Blue Ocean Marketing

What Is Power Marketing? The Power Marketing Self-Test DEVELOPING YOUR MARKETING STRATEGY Taking It All in Stride Knowing Yourself And Your Priorities Knowing Your Customers And Their Priorities Recharge Your Personal Batteries Be Objective In Analyzing Your Business Making Progress Understanding Your Customers Measuring The Competition Identifying Your Hook SLOGANS Establish A Personal Connection Stand Out From The Crowd Establishing Program Goals and Objectives POSITIONING FOR PROFIT What Is Positioning? Finding Your Niche THE TEN CATEGORIES OF MARKETING An Expensive Mistake Other Professionals Past & Present Customers

Chapter 5: Sales Magic Chapter 5: Sales Magic

Marketing? Selling? What’s the Difference? The Life Of A Dozen Eggs Buying Is Based On Benefits An Emotional Response Start With The Right Atmosphere Why Should Customers Choose You? The Power Selling Self-Test The Secret Is You Shared Traits Free-Association Exercises Another Big Secret Revealed THE SALES PROCESS The Pre-Sell The Initial Contact On the Phone: Questions About Pricing: Additional Tips The Ping-Pong Exercise Features & Benefits Eliminating Risk Overcoming Objections And Closing An Ounce Of Prevention Track Objections And Planned Responses More on Phone Skills ADDITIONAL CLOSING TECHNIQUES Creating Raving Testimonials Conversion

CHAPTER 6: Pricing For Profit CHAPTER 6: Pricing For Profit

The Power Pricing Self-Test Addressing Pricing Issues THREE METHODS OF PRICING Cost-Based Pricing Competitive-Based Pricing Publishing Prices on Your Website Lifestyle Or Demand-Based Pricing THE MYTHS AND REALITIES OF PRICING Myth #1: People Buy Because Of Price Myth #2: Lower Is Better Myth #3: Price Is What Matters Factors That Really Do Affect Pricing Building An Effective Price List Research Other Businesses In Your Market Find The Best Paper Money Can Buy Keep Your A La Carte Pricing High Feature A “Most Popular” & A “Best Value” Package Have A “Whopper Package” In Your Price List Never Discount Your Prices Pricing Strategies Designing Irresistible Packages Adding Benefits Stand Out From The Crowd

CHAPTER 7: Harnessing Social Media CHAPTER 7: Harnessing Social Media

The Elephant In The Room LESSON 1: The Things You Think You Know but You Don’t QUIZ: A Page Or A Group? LESSON 2: Choosing The Right Media Know Your Environment How Do We Choose the Best Fit? By… How Do We Conduct Research? LESSON 3- Maintaining the Optimal Balance EXERCISE: Writing A Perfect SM Post Crafting Headlines Is A Science 5 Key Elements of Every Good Headline

CHAPTER 8: It’s “GO TIME” CHAPTER 8: It’s “GO TIME”

How Are You Spending Your Dash? Living Like You Mean It

A SPECIAL THANK YOU NOTE