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Index
Title Page Copyright Page How to Use This Book Frequently Asked Questions Foreword Introduction Chapter 1: Mapping the Story
Making Things Go BOOM! Why Story?
Chapter 2: How Story Works
Story Has a Structure Building Products with Story
Chapter 3: Concept Stories
What Is a Concept Story? How Concept Stories Work Avoiding the Anticlimactic Supporting the Story Mapping a Concept Story Finding the Concept Story at FitCounter
Chapter 4: Origin Stories
What Is an Origin Story? How Origin Stories Work Mapping an Origin Story Case Study: Slack Case Study: FitCounter’s Origin Story
Chapter 5: Usage Stories
What Is a Usage Story? How Usage Stories Work Case Study: Twitter Mapping the Usage Story How Big Should Your Story Be? Case Study: FitCounter
Chapter 6: Finding and Mapping Your Story
Listen Use the Smile Test Measure Case Study: SmallLoans—a Cliffhanger Innovate: What If? Borrow: Stories as Proofs of Concept
Chapter 7: Using Your Story
Illustrate Your Story with Strategic Tools Write Your Story Act It Out Elevator Pitch Putting It All Together
Chapter 8: Rules of Thumb
Stories Are Character-Driven Characters Are Goal-Driven Goals Can Change Goals Are Measurable Conflict Is Key Math Is Fun Choose Your Own Adventure Make Things Go Boom!
Index Acknowledgments About the Author Footnotes
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