Log In
Or create an account ->
Imperial Library
Home
About
News
Upload
Forum
Help
Login/SignUp
Index
Acknowledgments
Introduction: Enriching Lives
PART I INSPIRING YOUR INTERNAL CUSTOMER
1
Dream Bigger
2
Hire for Smiles
3
Cultivate Fearless Employees
4
Build Trust
5
Foster a Feedback Loop
6
Develop Multitaskers
7
Empower Your Employees
PART II SERVING YOUR EXTERNAL CUSTOMER
8
Follow Apple’s Five Steps of Service
9
Reset Your Customer’s Internal Clock
10
Sell the Benefit
11
Unleash Your Customer’s Inner Genius
12
Create Wow Moments
13
Rehearse the Script
14
Deliver a Consistent Experience
PART III SETTING THE STAGE
15
Eliminate the Clutter
16
Pay Attention to Design Details
17
Design Multisensory Experiences
Conclusion: The Soul of Apple
Notes
Index
← Prev
Back
Next →
← Prev
Back
Next →