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Index
Contents Case studies About the authors Acknowledgments Preface Introduction Chapter One 
Building Blocks A. Capital Allocation B. Return on Capital C. Multiple Sources of Growth D. Good Management E. Industry Structure F. Customer Benefits G. Competitive Advantage Chapter Two 
Patterns A. Recurring Revenue B. Friendly Middlemen C. Toll Roads D. Low-Price Plus E. Pricing Power F. Brand Strength G. Innovation Dominance H. Forward Integrators I. Market Share Gainers J. Global Capabilities and Leadership K. Corporate Culture L. Cost to Replicate Chapter Three 
Pitfalls A. Cyclicality B. Technological Innovation C. Dependency D. Shifting Customer Preferences Chapter Four 
Implementation A. Challenges B. Mistakes when Buying C. Mistakes of Retention D. Valuation and Market Pricing E. Investment Process and Mistake Reduction Epilogue Appendix Endnotes
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