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Index
Cover
Title Page
Table of Contents
Introduction
Book I: Creating a Timeline
Chapter 1: Deciding to Join
Chapter 2: Creating Your Account
Chapter 3: Touring the Interface
Chapter 4: Customizing Your Privacy Settings
Chapter 5: Finding Help
Book II: Connecting with Others
Chapter 1: Creating Your Social Media Persona
Chapter 2: Posting and Interacting
Chapter 3: Sharing Photos
Chapter 4: Sharing Videos
Chapter 5: Participating in Groups
Chapter 6: Going Mobile
Chapter 7: Keeping Up with Events
Chapter 8: Having Private Conversations
Chapter 9: Games and Gifts
Chapter 10: Professional Networking
Chapter 11: Managing Connections Gone Awry
Book III: Connecting to Other Social Media
Chapter 1: What Is Social Media?
Chapter 2: Connecting Facebook to Everything Else
Chapter 3: Flying on Autopilot
Book IV: Building a Business Page
Chapter 1: Creating a Business Page
Chapter 2: Customizing Your Business Page
Chapter 3: Touring Your Business Page
Chapter 4: Building Your Community
Book V: Marketing Your Business
Chapter 1: Building a Network of Influence
Chapter 2: Running a Social Marketing Campaign
Chapter 3: Using Insights to Track Your Success
Chapter 4: Ads, Promotions, and Offers
Chapter 5: Identifying Your Target Audience
Book VI: Developing Facebook Apps
Chapter 1: Custom Apps for Business Pages
Chapter 2: Building Canvas Apps and Page Tabs
Chapter 3: Creating Your Own Apps
Chapter 4: Tour of the Facebook API
About the Authors
Cheat Sheet
More Dummies Products
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