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Index
Cover
Title Page
Contents
Chapter 1: The New Economy Is Here
1. What Are Social Innovation and Social Enterprise?
Chapter 2: Corporate Social Responsibility for Everyone
1. Corporate Social Responsibility (CSR)
2. How Does CSR Work in Business?
3. Social Investment
4. How to Start CSR in Your Business
Sample 1: CSR Model — Policy, Processes, and Procedures
Sample 2: Researching & Assessing Organizations to Work With
Sample 3: Forms of Involvement
Sample 4: Proposal Development
Sample 5: Benefits
Sample 6: Agenda & Discussion Plan
5. CSR in Nonprofit and Social Enterprises
Sample 7: Implementation Plan
Sample 8: Problem & Solution(s
6. Relationship Benefits for Nonprofits, Charities, and Social Enterprise
Chapter 3: Your Social Idea
1. Can Your Idea Change the World?
2. Where Do These Ideas Come From?
3. Identifying the Problem: Social Issues and Concerns
Sample 9: Round Table Agenda
4. Can You Solve This for the People to Whom It Matters?
5. Proof of Concept
Sample 10: Proof of Concept
Chapter 4: Marketing Your Social Initiative
1. Marketing Mix (The 4 Ps of Marketing)
Table 1: Marketing Mix Comparison
2. How Is Marketing Different for a Social Initiative?
3. Price: Social Enterprise Revenue Generation Sources
4. Place: Social Enterprise Distribution Models
5. Promotion of a Social Enterprise
Chapter 5: Your Team
1. Recruit Volunteers, Staff, and Everyone in Between
2. Define Roles, Recruit, Train, Retain, and Recognize!
3. Who Is Your Team?
Sample 11: Advisory Boards Detail
Sample 12: Committees Details
4. Recruitment
5. Training
Sample 13: Orientation Training
6. Retention
7. Recognition
Chapter 6: How the Organization Works
1. Start-up Tasks
2. Day-to-Day Activities
3. Technology
4. Periodic Tasks
5. Operations Guide
Chapter 7: Finance in the Social Sector
1. Nonprofits and Social Enterprises Are Businesses in Many Ways
2. Making Profit in the Nonprofit World
3. Financial Planning
4. Financial Sourcing
5. Monitoring
Chapter 8: Actions Speak Louder Than Words
1. Introduction to Action Plans
2. The Strategic Plan
Table 2: Vision to Mission
3. The Action Plan
Sample 14: Soup Kitchen SWOT
4. Measuring Results
5. Bringing It Together
Conclusion: The Future of Social Enterprise and Social Innovation
1. A Focus on Growth
2. Collaboration and Partnerships
3. Top of Mind Awareness in the Media and Society As a Whole
Download Kit
Dedication
About the Authors
Notice to Readers
Self-Counsel Press thanks you for purchasing this ebook.
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