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Index
Cover Page
Title Page
Copyright
Table of Contents
PART I: WHY THE BOOK? WHY YOU?
Chapter 1. Why Now Is the Best Time Ever to Write Books:Twenty Reasons for You to Be a Writer
Chapter 2. McBook: The Fastest, Easiest Way to Use This Book
Chapter 3. What's In It for You? Reasons to Use This Book
Chapter 4. Pushing Your Hot Buttons: Choosing the Right Book for You to Write
Chapter 5. Getting Off the Pin: The First Three Steps to Take With Your Idea
PART II: STARTING OFF RIGHT: HOOKS, BENEFITS, AND TITLES
Chapter 6. Getting Paid to Write Your Book: The Parts of an Irresistible Proposal
Chapter 7. Selling the Sizzle: Your Opening and Hook
Chapter 8. Naming Rites: Finding the Answers You Need to Choose Your Title
Chapter 9. Your Selling Handle and the Models for Your Book
Chapter 10. Bennies for Readers, Royalties for You: Listing Your Book's Benefits
Chapter 11. Adding Value to Your Book: Special Features
PART III: FOLLOWING THE MONEY: YOUR BOOK'S MARKET AND COMPETITION
Chapter 12. Following the Money: Four Kinds of Markets for Your Book
Chapter 13. Sizing Up the Comps: Competing and Complementary Books
PART IV: REACHING READERS: YOUR PLATFORM AND PROMOTION PLAN
Chapter 14. The Base of Your Golden Triangle: Creating the Communities You Need
Chapter 15. Eyes Are the Prize: Building the Platform Your Book Needs
Chapter 16. The Web as Synergy Machine: Building Your Online Platform
Chapter 17. Laying Your Life on the Lines: Your Bio
Chapter 18. Ushering Your Baby Into the World: Putting Your Promotion Plan on Paper
Chapter 19. Making Your Desk Promotion Central: Your Online Campaign
Chapter 20. Throwing Something in the Pot: Your Promotion Budget (Optional)
Chapter 21. Taking the Guesswork Out of Publishing: Fourteen Ways to Test-Market Your Book to Guarantee Its Success
PART V: ADDING AMMUNITION: OPTIONAL PARTS OF YOUR OVERVIEW
Chapter 22. Using Niche Craft to Create a Career Out of Your Idea: Spin-Offs
Chapter 23. Star Power: Your Foreword and Cover Quotes
Chapter 24. Your Call to Arms: A Mission Statement
PART VI: PUTTING MEAT ON THE BONES: YOUR OUTLINE AND SAMPLE Chapter
Chapter 25. Chapter Choices. Finding the Best Way to Write Your Outline
Chapter 26. Giving Your Outlines Structure and Heft
Chapter 27. No Time for Sophomores: Strategies for Outlining Six Kinds of Books
Chapter 28. A Taste of the Feast: A Q&A Session About Your Sample Chapter
PART VII: ENSURING YOUR PROPOSAL IS READY TO SUBMIT
Chapter 29. Making Your Proposal More Salable: The Benefits of Writing Your Manuscript First
Chapter 30. Making Your Work Look as Good as It Reads: Formatting Your Proposal
Chapter 31. The Breakfast of Champions: Getting Feedback on Your Proposal
PART VIII: FINDING A HAPPY HOME FOR YOUR BOOK
Chapter 32. Publishing on the Vertical Slope of Technology: Seeking the Right Publisher for You and Your Book
Chapter 33. Get Published or Self-Publish: Do You Need a Publisher?
Chapter 34. The Hook, the Book, and the Cook: Writing and Sending Your (E-)Query Letter
Chapter 35. The First Impression: Making Your Proposal Look Like It's Worth What You Want for It
Chapter 36. DIY: The Joys of Self-Publishing
Chapter 37. Pushing the Envelope: How to Sell Your Book Yourself
Chapter 38. Meet the Matchmaker: How an Agent Can Help You
Chapter 39. Recipes for a Successful Book and the Best Publishing Experience
PART IX: PLOTTING YOUR FUTURE
Chapter 40. Starting With the End in Mind: Setting Your Personal and Professional Goals
Chapter 41. From Author to Authorpreneur: The Building Blocks for Growing From Small to Big
Chapter 42. Spring Is Coming: The Prologue
Appendix A: Resource Directory
Appendix B: Bringing in a Media Whiz: Why Hire a Publicist?
Appendix C: Marketing Your Book With Other People's Money: The Quest for Partners to Help You Promote Your Book
Appendix D: Four Sample Proposals
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